Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is negative. Discuss both views and give your own opinion.

Sponsorships are a major part of the world of
sports
in the modern era. An increasing number of
companies
choose the way of advertising their goods and services by sponsoring
sports
players,
sports
teams
, and events. Some people claim that it is a good development for the
sports
nature,
whereas
others think it is negative. I am convinced that
sponsorship
has a positive impact on the growth of
sports
and organizing
sports
events. There is a major drawback of
sponsorship
that some give a bad image to the sport.
For example
, in European countries, most
sponsorship
companies
produce inappropriate products
such
as drugs, and alcohol, let alone betting on
sports
games. It is considered that
this
kind of advertising leads humans to bad habits and these are becoming popular among people, even the young generation because sport is the most popular activity among both young and old generations.
However
, there are some beneficial sides to sponsoring the world of
sports
, especially
sports
teams
, professionals, and tournaments. Many
sports
teams
build training facilities and buy necessary equipment and vitamins for their athletes from revenue which comes from
sponsorship
.
Moreover
, organizations of
sports
events and tournaments are fully funded by sponsor
companies
to organize them in high-level performance.
Therefore
, sport is becoming popular and widespread day by day and it attracts
companies
to cooperate with
such
sports
teams
and athletes.
To conclude
,
sponsorship
is beneficial for the
sports
world in terms of economic benefits,
although
it has a negative impact on increasing bad habits like drinking and betting among different generations.
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Topic Vocabulary:
  • sponsorship
  • advertisement
  • financial support
  • visibility
  • popularity
  • athletes
  • excel
  • healthy competition
  • commercialization
  • fair competition
  • profits
  • well-being
  • exclusion
  • less popular sports
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