In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In modern-day society, businesses often claim that their
products
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are up-to-the-minute in several ways. From my point of view,
this
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phenomenon does have both merits and demerits;
however
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, its benefits outnumber its drawbacks, which can be illustrated as follows. First of all, it goes without saying that exaggerating about
products
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triggers some negative consequences.
To begin
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with, it entices customers into spending money on
products
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that are not worth buying.
For instance
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, several corporations tend to exaggerate
about
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apply
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new features integrated into their smart devices, calling them the so-called “state-of-the-art technologies” in order to mislead buyers. Another significant consequence of
this
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matter is that users have to pay higher prices for those items. My brother as an example, had to pay $500 for a shirt that was equivalent to the one he had at home both in quality and design, giving him a bang of regret.
On the other hand
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, I do reckon that there are more pluses than minuses of producers pointing up the latest version of their
products
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. First and foremost, the competition of the big companies in providing better
products
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is a noteworthy advantage. Indeed, new productions released serve as a scaffold for the opponents to keep up with the time and develop their items in order to catch up with their rivals.
Moreover
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, customers will have a variety of choices.
For instance
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, thanks to the constant innovation of kinds of toothpaste can my acquaintance not only opt for one that does not deteriorate his tooth decay but
also
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acquire his favourite type, which has a strawberry flavour. Another typical benefit to be noted is that companies can earn the loyalty of customers. Apparently, updating goods on a frequent basis shows that companies embrace the complaints
as well as
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the advice of the users, enabling them to increase their levels of trustworthiness. In a nutshell, the merits overwhelm the demerits of
this
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trend.
Hence
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, the questions posed here are how to harness its strengths and mitigate its weakness for a better future.
Submitted by vuducquangminh96 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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