Some companies sponsor sport as a way to advertise themselves. Some people think it is good for the world of sports, while others think there are disadvantages. Discuss both views and give your opinion.

There are controverial perspectives heating a debate over the beneficial returns of leading firms’ resource allocation in the form of sponsorship towards prominent

sports

events.

While

some hold a strong statement that it is tremendously conducive, others claim that there are demerits lingering.

While

the latter is valid to some extent, I would contend that sponsoring major

sports

series can do more good than harm. Without a shadow of a doubt, advertising a corporation’s

brand

name through sponsoring tournaments which are broadcast through either television or social media brings immensely favorable potential.

Brand

awareness has always been the tier-

one

objective of

this

action;

hence

, improving visibility and extensive exposure of companies’ names can greatly draw an appeal and retain potential customers.

For example

, Adidas has been

one

of the long-term sponsors for FIFA World Cup, the greatest tournament on the globe. By providing its high-quality shoes or official uniforms accompanied with its logos to the whole football team players who participate in events televised internationally, Adidas soon becomes

one

of the most leading

sports

-shoe brands, which in turn expands massly its revenue and profits.

Thus

, positioning a

brand

through extensive media coverage is

one

of the advantageous impacts of

sports

sponsorship.

While

the merit of spending expenditures on eminent tournaments has been widely acknowledged, there is still demerit which is worth mentioning.

Due to

the fans’ great preference to the event or the team they are loyal to, they may naturally develop affinity to the brands which make favorite their teams ambassadors, despite the cons those enterprises’ items can bring.

For example

, Budweiser is

one

of the prominent beverage companies whose main product is beer.

This

alcoholic drink can do serious harm to people’s physical health, yet, it is still considered a best-seller consumed by not only adults but

also

adolescents since

this

brand

has sponsored a huge sum of money towards FIFA World cup.

Therefore

, some unfavorable impacts from the products of the sponsoring firms can be greatly brought to the

sports

-lovers once they have the chance to be visually broadcast as the

one

having sponsorship in mass

sports

events. In conclusion,

while

it is undeniable that spreading and positioning companies’ names through cashing in notorious

sports

tournaments in the form of money or products brings tremendous benefits for the enterprises,

this

action can induce several downsides related to companies’ sorts of aired products.