In their advertising business nowadays usually emphasise that their products are new in some way. Why is that? Do you think it is a positive or negative development

In the contemporary business world, most

the

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companies prefer to use several marketing strategies to highlight their

products

are new.

This

phenomenon might be caused by some social influences. From my perspective,

this

advertising trend will lead our world to a worse situation. Nowadays customers’ purchasing intentions are easily influenced by cutting-edge

products

for several social reasons. Compared with using old

products

, people choose the newest

products

to express their socioeconomic status. Those marketing professionals understand

this

consumer psychology,

therefore

, utilizing

this

killing point as their key strategy.

For example

, in the past decade, as soon as the latest version of the iPhone launched, which had manifolds of similar functions as the former version, the whole world people were being crazy to pay countless money for the new one to show off. In my opinion, I believe that those advertisements, which tend to emphasize how new the

products

are, are a negative development for many reasons.

Firstly

, some marketing agencies use exaggerated ways to introduce new

products

,

hence

, people have tremendous desires to get one without any cost. Seeing the popularity of

products

, those manufacturers are eager to produce more and more so that they can gain a huge benefit from them.

Nevertheless

, overproducing is extremely harmful to our earth.

For instance

, those fast fashion brands,

such

as Zara, H&M and GU, have burned thousands of tons of over-season clothes and shoes annually for many years. Without a doubt, if the government had set a special regulation for marketing content, the damage to the environment would reduce significantly. In conclusion, it is obvious that some social psychology influences advertising strategies, generating an excessive proportion of new

products

. Those advertisements have indirectly destroyed our planet, causing negative developments.