In their advertising business nowadays usually emphasise that their products are new in some way. Why is that? Do you think it is a positive or negative development

#business #emphasise #products #development

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In the contemporary business world, most

the

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apply

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companies prefer to use several marketing strategies to highlight their

products

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are new.

This

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phenomenon might be caused by some social influences. From my perspective,

this

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advertising trend will lead our world to a worse situation. Nowadays customers’ purchasing intentions are easily influenced by cutting-edge

products

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for several social reasons. Compared with using old

products

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, people choose the newest

products

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to express their socioeconomic status. Those marketing professionals understand

this

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consumer psychology,

therefore

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, utilizing

this

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killing point as their key strategy.

For example

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, in the past decade, as soon as the latest version of the iPhone launched, which had manifolds of similar functions as the former version, the whole world people were being crazy to pay countless money for the new one to show off. In my opinion, I believe that those advertisements, which tend to emphasize how new the

products

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are, are a negative development for many reasons.

Firstly

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, some marketing agencies use exaggerated ways to introduce new

products

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hence

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, people have tremendous desires to get one without any cost. Seeing the popularity of

products

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, those manufacturers are eager to produce more and more so that they can gain a huge benefit from them.

Nevertheless

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, overproducing is extremely harmful to our earth.

For instance

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, those fast fashion brands,

such

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as Zara, H&M and GU, have burned thousands of tons of over-season clothes and shoes annually for many years. Without a doubt, if the government had set a special regulation for marketing content, the damage to the environment would reduce significantly. In conclusion, it is obvious that some social psychology influences advertising strategies, generating an excessive proportion of new

products

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. Those advertisements have indirectly destroyed our planet, causing negative developments.

Submitted by chenoocn on Sat Jun 03 2023

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8
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meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
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Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

287 words

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Topic Vocabulary:

novelty
excitement
latest trends
improvements
advancements
differentiating
competitors
innovation
progress
attracting attention
generating curiosity

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In their advertising business nowadays usually emphasise that their products are new in some way. Why is that? Do you think it is a positive or negative development

With increasing populations and ever growing urban centers, many countries are losing their natural beauty spots. What benefits are there to protecting places of natural beauty? How can this be solved?

In some countries, owning a home rether than renting one is very important for people

Some people think that competition at work, at school and in daily life is a good thing. Others believe that we should try cooporate more rather that competing against each other. Discuss both views and give your opinion.

In some countries, many more people are choosing to live alone nowadays than in the past. Do you think this is a positive or negative development?

Some people state that the national teams and an individual sportsman and sportswomen should be financially sponsored by the government or non-government body. how far do you agree or disagree with this statement?