It can be difficult for small local shops to compete with large supermarkets and with on-line shops. How does this affect local communities? What could be done to improve this situation?

Nowadays there is more choice for the consumer than ever before. Large supermarket chains sell products from around the world at

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prices. We are

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able to buy anything we desire from the

internet

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and, often, have it delivered the next day.

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,

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comes at the detriment of small local

shops

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, and our local communities. I would suggest that we need to take measures to address

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problem. Large chain

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stores

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are able to purchase and trade a very large volume of goods and,

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result

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they can sell goods with a very small profit margin.

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, online retailers have comparatively low overheads as they do not have to maintain a shop.

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saving is

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passed on to the customer in the form of low prices. In comparison, smaller local

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have to sell products at a relatively high price in order to make a profit. Unable to compete, they often face closure. The problem with

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is that the community loses

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sense of identity. It is often these small

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that differentiate one town from another. With the loss of these

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, high streets and town centres become homogenised with the same

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shops

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fronts and products. It has

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been found that local

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generate more employment than larger, chain stores. What we need to do is to encourage people to shop locally.

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could be in the form of publicity campaigns, highlighting the benefits of supporting local

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. The government could

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play a role by offering tax breaks and incentives to local

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so that they are better able to compete with larger companies.

To conclude

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, we can see a number of, mostly financial, reasons why smaller

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are unable to compete and that the loss of these

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would have a negative impact on the community. Individuals and government both need to play a role in supporting local

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so that we can preserve the diversity of our towns and cities.