Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think that there are disadvantages. Discuss both views and give your opinion.

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In
this
contemporaneous era, organizations tend to hire
sports
celebrities
for the advertisement of their brands. There is a set of people who consider it to be a positive development,
while
there are those who think
otherwise
. I personally ,
however
, withstand the latter notion.
This
essay will examine both viewpoints in detail
along with
my personal opinion. Commencing with the salient reason
that
Correct word choice
apply
show examples
why firms prefer to endorse their brands through cricketers and other
sports
celebrities
is
due to
an escalation in sales volume. To exemplify, audiences get inclined towards the
brand
immediately after they see a prominent face endorsing the product.
For instance
, when Nike started it was unable to get more revenue,
however
after they hired Cristiano Ronaldo as a
brand
ambassador, their volume of sales boosted. Despite the given arguments, others contemplate that using of prominent sportsman's names by organisations in order to advertise their
products
is detrimental to the public. The prominent reason is that at times the quality of
products
is compromised which can have a disastrous impact on the health of humans.
For example
, a recent article published by Harvard University revealed that 60% of the world’s population is having obesity and other health issues because big organizational names use
sports
celebrities
even to endorse inferior quality
products
.
Hence
, the usage of
sports
icons to advertise the
brand
should be discouraged.
Furthermore
, I believe that companies
also
use dangerous
sports
as well as
celebrities
in order to attract youth to purchase their
products
which is extremely dangerous for youngsters because they tend to imitate their favourite stars.
To conclude
,
although
there are advantages associated with using famous public figures as
brand
ambassadors,
nevertheless
according to
my perspective the drawbacks of
this
trend outweigh the benefits.
Submitted by madiharizwani on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • Brand Visibility
  • Financial Support
  • Positive Brand Association
  • Market Penetration
  • Ethical Concerns
  • Pressure on Athletes
  • Sponsorship
  • Globally popular
  • Reputation
  • Demographic groups
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