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Band 7

Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think that there are disadvantages. Discuss both views and give your opinion.

#companies #sponsor #sports #stars #people
In
this
 contemporaneous era, organizations tend to hire
sports
celebrities
 for the advertisement of their brands. There is a set of people who consider it to be a positive development,
while
 there are those who think
otherwise
. I personally ,
however
, withstand the latter notion.
This
 essay will examine both viewpoints in detail
along with
 my personal opinion. Commencing with the salient reason
that
Correct word choice
apply
show examples
why firms prefer to endorse their brands through cricketers and other
sports
celebrities
 is
due to
 an escalation in sales volume. To exemplify, audiences get inclined towards the
brand
 immediately after they see a prominent face endorsing the product.
For instance
, when Nike started it was unable to get more revenue,
however
 after they hired Cristiano Ronaldo as a
brand
 ambassador, their volume of sales boosted. Despite the given arguments, others contemplate that using of prominent sportsman's names by organisations in order to advertise their
products
 is detrimental to the public. The prominent reason is that at times the quality of
products
 is compromised which can have a disastrous impact on the health of humans.
For example
, a recent article published by Harvard University revealed that 60% of the world’s population is having obesity and other health issues because big organizational names use
sports
celebrities
 even to endorse inferior quality
products
.
Hence
, the usage of
sports
 icons to advertise the
brand
 should be discouraged.
Furthermore
, I believe that companies
also
 use dangerous
sports
as well as
celebrities
 in order to attract youth to purchase their
products
 which is extremely dangerous for youngsters because they tend to imitate their favourite stars.
To conclude
,
although
 there are advantages associated with using famous public figures as
brand
 ambassadors,
nevertheless
according to
 my perspective the drawbacks of
this
 trend outweigh the benefits.
Submitted by madiharizwani on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Brand Visibility
  • Financial Support
  • Positive Brand Association
  • Market Penetration
  • Ethical Concerns
  • Pressure on Athletes
  • Sponsorship
  • Globally popular
  • Reputation
  • Demographic groups
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