Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think that there are disadvantages. Discuss both views and give your opinion.

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In
this
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contemporaneous era, organizations tend to hire
sports
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celebrities
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for the advertisement of their brands. There is a set of people who consider it to be a positive development,
while
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there are those who think
otherwise
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. I personally ,
however
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, withstand the latter notion.
This
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essay will examine both viewpoints in detail
along with
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my personal opinion. Commencing with the salient reason
that
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apply
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why firms prefer to endorse their brands through cricketers and other
sports
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celebrities
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is
due to
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an escalation in sales volume. To exemplify, audiences get inclined towards the
brand
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immediately after they see a prominent face endorsing the product.
For instance
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, when Nike started it was unable to get more revenue,
however
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after they hired Cristiano Ronaldo as a
brand
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ambassador, their volume of sales boosted. Despite the given arguments, others contemplate that using of prominent sportsman's names by organisations in order to advertise their
products
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is detrimental to the public. The prominent reason is that at times the quality of
products
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is compromised which can have a disastrous impact on the health of humans.
For example
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, a recent article published by Harvard University revealed that 60% of the world’s population is having obesity and other health issues because big organizational names use
sports
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celebrities
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even to endorse inferior quality
products
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.
Hence
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, the usage of
sports
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icons to advertise the
brand
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should be discouraged.
Furthermore
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, I believe that companies
also
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use dangerous
sports
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as well as
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celebrities
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in order to attract youth to purchase their
products
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which is extremely dangerous for youngsters because they tend to imitate their favourite stars.
To conclude
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,
although
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there are advantages associated with using famous public figures as
brand
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ambassadors,
nevertheless
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according to
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my perspective the drawbacks of
this
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trend outweigh the benefits.

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Brand Visibility
  • Financial Support
  • Positive Brand Association
  • Market Penetration
  • Ethical Concerns
  • Pressure on Athletes
  • Sponsorship
  • Globally popular
  • Reputation
  • Demographic groups
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