Colour is a powerful tool that is used to great effect by manufactuers and retails companies when they try to sell us something. In fact, many of the purchasing decisions we make are partly or largely influenced by color. How true is this statement? How much does colour influence us when we buy something

In recent decades,

colour

is a powerful tool extensively utilized by retail

companies

and manufacturers to enhance marketing campaigns and revenue annually.

Although

, psychologists believe that

colour

can influence our consumer behaviour, and

companies

are utilized for a variety of purposes.

This

essay will discuss perspective and explain in the ensuing paragraphs. There are several functions of

colours

when it is applied for business generally.

Firstly

,

colour

can influence our perceptions and emotions

due to

buying products even without considering them. Especially,

companies

occasionally target customers’ psychology based solely on groups of consumers and appropriate

colours

.

For instance

, warm

colours

like red and orange are often associated with energy or excitement, making them suitable for products that aim to create a sense of urgency or impulse buying.

On the other hand

, cool

colours

like blue and green are associated with calmness and trust, making them ideal for products that focus on well-being and health.

Secondly

, Color plays a crucial role in creating desire emotional for humanity. If we work in offices with walls decorated with vivid

colours

,

such

as yellow and blue, we have a tendency more susceptible to creativity. To illustrate, staffs often have negative emotions when surrounding their environment covered by grey or black.

Colour

can extremely influence the way humans operate.

Companies

often leverage

this

strength of

colours

in marketing and branding to impact customer behaviour. In fact, They often invest time and money for art teams to act as an incentive for logos and target audiences. The creativity teams will choose suitable

colours

to design, and publish them for their community, which is attracted customers.

This

means that the human brain is fascinated by vivid

colour

schemes,

therefore

, one more time

colour

is completely supported by

companies

to enhance their income.

In addition

, fashion luxury brands often utilize

colour

for marketing purposes, including Gucci, they often reuse typical

colours

of their band like white and green, and the audience will reminisce when they see their marketing campaigns. It is an incredibly wise strategy of Gucci, which are completely utilized the strength of

colours

to build brand recognition. In conclusion,

colour

is a significant weapon for making money and expanding business for

companies

. Beyond it can impact our human brain.