Colour is a powerful tool that is used to great effect by manufactuers and retails companies when they try to sell us something. In fact, many of the purchasing decisions we make are partly or largely influenced by color. How true is this statement? How much does colour influence us when we buy something

In recent decades,

colour

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is a powerful tool extensively utilized by retail

companies

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and manufacturers to enhance marketing campaigns and revenue annually.

Although

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, psychologists believe that

colour

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can influence our consumer behaviour, and

companies

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are utilized for a variety of purposes.

This

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essay will discuss perspective and explain in the ensuing paragraphs. There are several functions of

colours

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when it is applied for business generally.

Firstly

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,

colour

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can influence our perceptions and emotions

due to

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buying products even without considering them. Especially,

companies

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occasionally target customers’ psychology based solely on groups of consumers and appropriate

colours

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.

For instance

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, warm

colours

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like red and orange are often associated with energy or excitement, making them suitable for products that aim to create a sense of urgency or impulse buying.

On the other hand

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, cool

colours

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like blue and green are associated with calmness and trust, making them ideal for products that focus on well-being and health.

Secondly

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, Color plays a crucial role in creating desire emotional for humanity. If we work in offices with walls decorated with vivid

colours

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,

such

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as yellow and blue, we have a tendency more susceptible to creativity. To illustrate, staffs often have negative emotions when surrounding their environment covered by grey or black.

Colour

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can extremely influence the way humans operate.

Companies

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often leverage

this

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strength of

colours

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in marketing and branding to impact customer behaviour. In fact, They often invest time and money for art teams to act as an incentive for logos and target audiences. The creativity teams will choose suitable

colours

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to design, and publish them for their community, which is attracted customers.

This

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means that the human brain is fascinated by vivid

colour

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schemes,

therefore

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, one more time

colour

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is completely supported by

companies

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to enhance their income.

In addition

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, fashion luxury brands often utilize

colour

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for marketing purposes, including Gucci, they often reuse typical

colours

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of their band like white and green, and the audience will reminisce when they see their marketing campaigns. It is an incredibly wise strategy of Gucci, which are completely utilized the strength of

colours

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to build brand recognition. In conclusion,

colour

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is a significant weapon for making money and expanding business for

companies

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. Beyond it can impact our human brain.