Some companies sponsor sports as a way to advertise themselves. Some think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.
It is argued that many businesses spent a lot of money on sponsoring
sports
as a way of marketing themselves. This
issue is debatable , some say it is a noble idea while
others view it as a drawback .I disagree with the notion that companies
should sponsor sporting activities, but there are better uses of company resources
which I am going to explain in this
essay.
Advertising brings a number of benefits to the corporate. Firstly
, if companies
choose to market themselves by supporting sports
, it is a very effective way of raising their reputation. For example
, they can buy sportswear for a certain team, whenever that team is playing , people will notice the log or name on the uniforms, and as a ,result new customers will be aware of that company. It has been proven that successful companies
spent a huge sum of money on advertising and this
will result
in higher profits . Wrong verb form
results
Moreover
, advertisements also
remind old consumers about the products , and such
constant remainders are useful in sustaining the ongoing of an entity.
On the other hand
, there are better ways of utilizing resources
rather than sponsoring leisure activities. First of all, companies
can raise employees' salaries and wages. Studies have shown that a motivated workforce might eventually increase production because every person will work efficiently to retain his or her employment . In addition
to that, excess resources
can be used to procure modern equipment like computers and tablets which have excellent speed in processing information. Apart from that, companies
can also
involve themselves in corporate social responsibility either in orphanages or children's homes where society places more value rather than in sports
. Consequently
, there are more pressing issues which are more important than donating to fun and entertainment activities.
In conclusion, by donating to sports
, companies
can benefit in a number of ways since it's a marketing tool. Nevertheless
, I still believe that there are more crucial ways of using company resources
.Submitted by nnyatanga12 on
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