Some companies sponsor sports as a way to advertise themselves. Some think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

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It is argued that many businesses spent a lot of money on sponsoring
sports
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as a way of marketing themselves.
This
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issue is debatable , some say it is a noble idea
while
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others view it as a drawback .I disagree with the notion that
companies
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should sponsor sporting activities, but there are better uses of company
resources
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which I am going to explain in
this
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essay. Advertising brings a number of benefits to the corporate.
Firstly
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, if
companies
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choose to market themselves by supporting
sports
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, it is a very effective way of raising their reputation.
For example
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, they can buy sportswear for a certain team, whenever that team is playing , people will notice the log or name on the uniforms, and as a ,result new customers will be aware of that company. It has been proven that successful
companies
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spent a huge sum of money on advertising and
this
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will
result
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results
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in higher profits .
Moreover
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, advertisements
also
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remind old consumers about the products , and
such
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constant remainders are useful in sustaining the ongoing of an entity.
On the other hand
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, there are better ways of utilizing
resources
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rather than sponsoring leisure activities. First of all,
companies
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can raise employees' salaries and wages. Studies have shown that a motivated workforce might eventually increase production because every person will work efficiently to retain his or her employment .
In addition
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to that, excess
resources
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can be used to procure modern equipment like computers and tablets which have excellent speed in processing information. Apart from that,
companies
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can
also
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involve themselves in corporate social responsibility either in orphanages or children's homes where society places more value rather than in
sports
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.
Consequently
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, there are more pressing issues which are more important than donating to fun and entertainment activities. In conclusion, by donating to
sports
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,
companies
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can benefit in a number of ways since it's a marketing tool.
Nevertheless
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, I still believe that there are more crucial ways of using company
resources
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.

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Topic Vocabulary:
  • Sponsorship
  • Visibility
  • Brand alignment
  • Financial backing
  • Commercialization
  • Authenticity
  • Advertisements
  • Corporate presence
  • Ethical considerations
  • Bias
  • Mainstream
  • Neglecting
  • Technological advancements
  • Innovation
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