An increasing number of people want to buy clothes, shoes, and other items produced by famous international brands. Why is this? Do you think it is a positive or a negative development?

It is a common
practice
that most
people
tend to buy internationally branded items compared to other local
brands
because of familiarity and other reasons. I think it’s neither good
practice
nor bad
practice
because the
quality
of a
product
varies in different
brands
. I will
further
explain my opinion in the below essay. Many
people
buy
such
international
brands
mainly because they believe the
products
manufactured in some developed countries are resilient and trustworthy compared to other local
brands
. It’s
also
general psychology that
people
easily like things which are hyped and advertised to be luxurious.
Hence
,
such
practices are increasing.
Moreover
, in some ,cases
this
is true as well because some locally manufactured
products
cannot meet the
quality
some international
brands
provide.
Hence
,
people
trust internationally branded
products
commonly.
This
is neither a good
practice
nor a bad
practice
because the
quality
of a
product
differs from
brand
to
brand
. There are some local
brands
which provide better
quality
than international
brands
and
also
some internationally branded
products
promises better performance than other.
For example
, all smart mobiles manufactured by the company ‘Apple’ are expensive, but ,still more
people
buy those phones because of their performance and
quality
.
Likewise
, when it comes to clothing or any other item, there are better shops which sell high-
quality
cotton dresses compared to established stores like H&M, Gap, etc.
Therefore
, I believe we cannot generalize the
product
quality
based on
brand
. In conclusion,
although
international
brands
provide better
quality
and durability in most cases, some local
brands
also
provide better
quality
products
in some
brands
.
Hence
, we should give preference to the
quality
of the
product
irrespective of the
brand
and buy things which justify the price and
quality
promised.
Submitted by hemaecengineer on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

task response
Ensure that your introduction and conclusion clearly state your position and summarize your main points. Use topic sentences to introduce each main point in your body paragraphs. Aim for better paragraph development and clarity in your ideas.
coherence and cohesion
Your essay has a logical structure and supported main points, but your introduction and conclusion could be more explicit. In addition, work on improving the flow of ideas within each paragraph by using appropriate transition words and ensuring coherence between sentences.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • international brands
  • consumer behavior
  • disposable income
  • globalization
  • status symbol
  • marketing campaigns
  • cultural influence
  • quality and durability
  • online shopping
  • logistics
  • pop culture
  • homogenization
  • fashion trends
  • social status
  • prestige
  • aggressive marketing
  • endorsement
  • economically accessible
What to do next:
Look at other essays: