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Band 8

Nowadays some consumers are less influenced by advertising than in the past. What are the reasons? Is it a positive or negative development?

#consumers #development
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Advertising seeks to reach potential customers in order to boost the sales of goods.
Although
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 large quantities of advertisements can be seen in various kinds of media, their influence on consumer choices is declining mainly
due to
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 the reasons discussed below and I believe the trend is more positive than negative. The first reason why some people do not trust advertised products any more is that producers and advertisers tend to exaggerate the merits and downplay the weaknesses. Advertising
that is
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 commonly seen but fails to meet consumers’ expectations makes them disappointed or even antipathetic to commercials. Gradually, advertising becomes less significant in affecting people’s buying decisions as they have lost their confidence in it.
Furthermore
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, the increasing number of buyers are more inclined to make final decisions by comparing qualities online,
instead
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 of putting faith in advertisements only.
For instance
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, people have more channels to search for the product’s information,
while
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 in the past they were largely dependent on the advertisement. Internet users can easily see product reviews and comments on social media, which is considered to be more trustworthy and objective. From my perspective, It is a positive trend that purchasers can weigh pros and cons based on their own judgments from various sources, rather than solely relying on advertising promotions. On the one hand, consumers can independently decide what to purchase without being influenced by advertisers, which makes shoppers rational and able to buy high-quality goods that are good value for money.
On the other hand
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, those advertisers would pay more attention to the quality of products per se and make an effort to meet customer satisfaction. In
this
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 way, it is beneficial to the development of society as a whole in the long term.
Overall
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, I think the declining influence of advertising on consumers does more good than harm.
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task achievement
For a higher score, ensure that your ideas are developed further with more specific examples and details to fully support your points. Discuss more about how this trend could have some negative impacts to balance your answer.
coherence cohesion
Improve the logical flow between paragraphs by using more transitional phrases. While the structure is generally clear, stronger transitions can enhance the readability and flow of the essay.
task achievement
Your introduction and conclusion are clear and well-structured, giving a strong framework to your essay.
coherence cohesion
Your main points are well-supported and relevant to the topic, showing a good understanding of the issues involved.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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