Companies use advertising to make more sales. What can make an advertisement effective? Do you think that advertising is positive or negative for society?

The issue of advertising making profits has sparked heated controversy, with opponents maintaining that the aforementioned trend entails repercussions, whilst the supporters claim that it is beneficial for mankind. Personally, I support the former opinion even though the latter has some positive attributes. First and foremost, it is widely accepted that there are many factors contributing to making an advertisement attractive.

In particular

,

people

tend to be influenced by famous

people

or individuals who are privileged. To exemplify, models are role models for the vast majority of

people

and they have an impact on the decisions of

people

according to

the commodities that are included in the advertisement. Another essential factor that plays a vital role in the outcome of advertising is the way that entrepreneurs manage the thoughts and feelings of their audience. Admittedly, once advertising has a sentimental value in society, has

also

more profits.

For instance

, lots of pop-ups have slogans

according to

unconditional love, eros, and cute animals attracting more individuals.

Moreover

, it is often argued that advertising informs individuals about the latest trends. Indeed, through social media and other internet platforms, the population is aware of new products and their prices.

This

is clearly illustrated by the advertisements which are emerged every minute on Facebook, Twitter, or tik tok.

However

, it is claimed that from time to time advertisements cause illusionary needs. Admittedly, the crowd consumes goods that they are not really needed.

For instance

, novel clothes, and accessories that are in fashion attract the audience to purchase them regardless they are useless. Yet

this

is not entirely true since nowadays it is quite difficult to afford unnecessary products because of the economic crisis. All things considered,

although

the advertising market has lots to offer in society, namely awareness of new products and their cost, I firmly believe that faking needs that are created by advertisements cannot be negligible.