More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think its negative or positive development?

It is evident that nowadays most
people
desire to purchase famous
brands
of clothes, cars and other items. There are several explanations for
this
position and from my perspective
this
trend is generally negative because it does not only increase the amount of competition between
people
but
also
makes
people
more ambitious. The root causes of the tendency to buy well-known
brands
are no doubt diverse. First and foremost, many
people
believe that famous
brands
use high-quality equipment for their customers, meaning that
people
can be certain that their money has been well spent. To illustrate, the iPhone company is a good example, fans of Apple usually believe that their phones are not only more useful but
also
more beautiful than the other smartphones. Another reason would be FOMO, fear of missing out on the latest trends. Famous
brands
are usually connected with the newest method of advertising between adolescents and
therefore
some of them think that if they lose the latest version they could be considered Inappropriate.
Secondly
,
this
trend is a disadvantage for the market and young
people
.
To begin
with, if
people
just use well-known
brands
then
it is going to start a huge competition between famous and new businesses.
In addition
to
this
, feeling under pressure to buy famous and high-priced products can make
people
suffer from either mental or physical health.
Moreover
, draw distinction between poor and rich adolescents grows.
For example
, nowadays many of the mental health between juveniles have been improved because they cannot keep up with their peers. So they are under several pressures like being judged for not buying either famous or high-value products. In conclusion,
this
new trend is generally negative and harmful because it improves the different pressures on
people
in addition
to making
people
keen on new and expensive products especially adolescents which makes them more materialistic.
Submitted by m.defaee1 on

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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