Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Nowadays,

advertisements

can be seen everywhere and are presented in different forms.

However

, whether advertising is persuasive enough to catch the eye of its audiences is certainly up for debate. In

this

essay, I will discuss both sides of

this

issue and conclude by explaining my own. Some believe that advertising is the best way to campaign products

due to

its wide-spreading and eye-catching features. When new products

initially

hit the market, they are usually unknown to the public,

therefore

companies need

advertisements

as pathways to immediately increase their exposure. Given that KOLs and Youtubers are currently the most popular influencers, many companies would promote their goods through the articles and videos generated by them.

For example

,

in addition

to makeup tutorial content, fashion YouTubers sometimes

will

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upload unboxing videos to share their appreciation for a certain brand or product. To the audiences, comments made by influencers are more realistic to them compared to the one-sided positive statements made by manufacturers themselves.

In contrast

, opponents argue that the overwhelming amount of

advertisements

has lowered the public's attention. With the help of technology and influencer marketing, investing in large-scale

advertisements

is no longer the privilege of big corporations.

Nonetheless

, in

this

world where everyone can randomly complement a product and get sponsored by companies, customers have raised their awareness when making purchases.

As a result

, people now value honest opinions from online forums more than ever.

For instance

, netizens have switched to platforms

such

as Dcard and PTT to make shopping decisions based on other people's user experience. In conclusion, despite the development of advertising has levelled up to appeal to potential customers, people are becoming more clever in making careful comparisons when buying goods.

Thus

, I believe the influence made by

advertisements

is less significant than

that

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in the past.