Consumers are faced with increasing number of advertisements from competing companies.to what extent do you think are consumers influenced by the advertisement? what are the measures can be taken to protect them?
Nowadays, advertising is the heart of sale for many marketing and service-based firm, and
due to
the high amount of competition majority of the agency spends a high amount of money on advertising to influence people to buy their product
. I completely agree with the statement and the reason behind this
will be explained in subsequent paragraphs with measures to protect a high amount of advert.
Firstly
,It is true that most consumers follow their favourite celebs on different social media platforms and the firm takes advantage of this
fan base to purchase their product
via advertising their respective product
. To explain further
, most of the Indian celebrity adverts for many clothing brands with different look, and consumer consumes their content on a daily basis so they are influenced to buy the same clothes that their role model wear With this
trick firm influences many individuals to buy their product
.
Secondly
, the Agency collects lots of consumer data
on a daily basis and uses the same data
to showcase its product
via advertising. To explain further
whenever consumer visits their website they store their data
via website cookies and then
they try to create urgency to purchase their product
Whenever you open any social media like Facebook or Instagram you often see the product
that you had searched for on the internet because firms have your data
and they use that information to attract their potential client via digital ads.
It is necessary to make some rules for companies to make advertising and not make false promises in their advertising to prevent this
government plays a vital role, the government has to make some laws for making ads with this
we prevent the overwhelming ad
. Fix the agreement mistake
ads
Firstly
, it customer's responsibility to check the brand's details while
purchasing any stock. Secondly
, a buyer must not buy anything just their loveable celebrity advertised that. like, the advertisement is done by Ajay Devgan, which is basically for tobacco products that are harmful to our health even though he even didn't taste them for themselves.
To sum up
, I totally agree with the view which stated that consumers often purchase the product
with ad influence. although
it is necessary to make some laws for adverts thus
consumers get the right product
.Submitted by saiyadsahid7836 on
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