Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?

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It has been reported that consumers today encounter more
advertisements
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than they used to. In my opinion,
this
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phenomenon has brought about tremendous disadvantages to
customers
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as it prompts them to spend more money. The
customers
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,
therefore
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, should be protected by practising self-control. In the past,
people
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were faced with
advertisements
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on a few occasions. Back
then
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, mainstream
media
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,
such
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as television and newspapers, were some of the only ways for companies to introduce their products and persuade
customers
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to buy them.
As a result
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, if
people
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had seen a wanted item through a television or newspaper advert, they would have had a long time before they could see it again and
thus
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may reconsider whether the product was necessary.
However
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,
advertisements
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have changed significantly in the
last
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few decades and have appeared in every social
media
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platform
people
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access. As
customers
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constantly use those
media
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websites, they have to face the product adverts many times and eventually succumb to the urge to buy them.
For example
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, Vietnamese youngsters have spent more money on unnecessary, low-quality items because of pop-up
advertisements
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on their Facebook pages. As most of those
advertisements
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usually do not violate any national law, I believe governments cannot interfere with the way companies sell their goods.
Therefore
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,
customers
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may have to learn self-control and budget management themselves to avoid the adverse impact of increasing adverts.
For instance
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, they could reduce their hours online to prevent advertisement encounters. If they cannot use social
media
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less, they must shut down adverts as soon as they see them.
Additionally
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, financial considerations should be taken to decide if a product is worth buying before its purchase. In conclusion, facing rising
advertisements
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leads to more expenses among
people
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. I believe that in
this
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case, self-discipline and deep consideration should be practised to mitigate unnecessary expenditure.
Submitted by tranbaongoc231007 on

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Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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