Marketing and promotion is the key to a successful business. To what extent do you agree?

It is undeniable that marketing promotion

events

play an important role in promoting

sales

in any business. I firmly believe that a successful company can not considered

by

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on

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the effectiveness of both mentioned factors

due to

there are plenty of other critical factors that need to be evaluated.

To begin

with, there is evidence to suggest that marketing campaigns about promotion

events

with discount codes play a critical position in strengthening financial capacity and brand affinity in

customers

’s awareness.

In particular

, marketing helps recommend some suitable

products

to almost all of the general public, which catches the attention of a group of potential target

customers

through digital content on social networking sites. In these advertisement campaigns, the image of a company and its available commodities is exposed to many new

customers

,

while

these discount codes create a psychological known as fear of missing out that ensures the retention of

customers

.

As a result

, more people usually go shopping at some holiday

events

just to buy their preferred

products

at lower prices and avoid some commodities being sold out.

However

, by focusing on these topics to the exclusion of others we run the risk of neglecting a range of others, equally grave challenges. Foremost among these other challenges appears to be the question of the

quality

of these available commodities, by which I mean marketing only generates a small number of new consumers,

while

sustaining a large number of loyal

customers

mainly depends on the

quality

of

products

. Regardless of how many discounts on a product,

customers

won’t buy

this

again if

this

product brings an awful experience

in

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their previous order.

Besides

, well-trained, competent staff is the key to success. In

further

explanation, a good

sales

employee will understand his

customers

’ demand, so he knows what suitable

products

help his consumers solve their problems. Unless some

customers

would be comfortable if they talked with a poor experienced

sales

teller. So, the

quality

of

products

and

sales

tellers are

also

important in these marketing campaigns.

To conclude

, a successful company require more important factors than only marketing and promotion

events

, in which the position of

sales

tellers and the

quality

of

products

contribute large shares.