47.Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is negative. Discuss both views and give your own opinion.

Sponsorship

of

sports

by

companies

has become a prevalent practice in the world of

sports

. Some contend that it brings benefits for

sports

,

whereas

others view it as negative. In

this

essay, both sides will be explored, followed by my opinion. On the one hand, proponents of

sports

sponsorship

argue that

this

approach can increase the public's awareness of

companies

' images. As global

sports

competitions

such

as The Olympic Games and Football World Cup attract millions of followers, financing these events can be a great way for

companies

to introduce themselves to large customers.

For example

, customers may develop a preference for Coca-Cola products and an intention to purchase thanks to various social activities done by

this

company during its

sponsorship

of the Olympic Games.

Additionally

, the involvement of businesses in

sports

allows athletes to become brand ambassadors and earn money outside their main occupations.

This

can motivate them to keep training to maintain the world-class performance which entertains their fans.

On the other hand

, there are numerous problems when

companies

take part in

sports

sponsorship

. One of the most noticeable ones is that several

sports

teams and events endorse bad products and services which may cause adverse effects on consumers.

For instance

, in the English Prime League, various firms specializing in gambling or alcoholic beverages pay money to have their brand names and logos printed on players' kits. When young people are exposed to

such

advertisements, they may develop a positive association with these products and start using them.

Secondly

, the participation of businesses may cause unethical practices

such

as match-fixing. When

companies

sponsor

sports

teams, they will want their teams to win at any price and they even buy out players of rivals.

This

practice can damage the meaning of

sports

. In conclusion,

sports

sponsorship

has both positive and negative aspects, depending on how it is managed and regulated.

While

it is essential to maintain financial viability for

sports

and provide support to athletes, it is equally important to strike a balance and ensure that the integrity and value of

sports

are not compromised. To achieve

this

balance,

sports

organizations should establish clear guidelines and ethical standards for

sponsorship

. Transparency, fair competition and

preservation

Correct article usage

the preservation

show examples

of the essence of

sports

should be prioritized.