Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion

Our world is filled with commercials that make society purchase products,
however
, some argue that those have become too common and ineffective in promoting things. In my opinion, many companies have learned to adapt to changing customer
behavior
Change the spelling
behaviour
show examples
and found new ways to catch folk's
attention
. The
attention
span has become shorter over the years.
Therefore
, old advertising platforms
such
as TV and radio no longer interest
people
, since the
advertisements
are long and not interesting. In
this
case, I do understand why some think that we don't pay
attention
to promotions anymore.
Furthermore
, a lot of ads have become similar to each other, which makes it harder for companies to compete for
attention
, since everybody is making the same promises to
people
.
Although
the
behavior
Change the spelling
behaviour
show examples
has changed,
people
still get influenced by the
advertisements
they see. Companies that are up to date, know in which platforms their target audience is spending most of the time. Social media has become one of the main ones.
For instance
, products that are promoted by influencers are sold better than those through classical poster ads since not only do clients get the purchase
,
Remove the comma
apply
show examples
but
also
the lifestyle they desire. By knowing the characteristics of the audience,
advertisements
are, in my opinion, still relevant and are able to capture the
attention
of
people
.
To conclude
,
although
it is true that
advertisements
are too common, it only applies to old methods of promoting. These days businesses that learn about their audiences' behavior, are able to conduct
such
ads on social media that create desirable outcomes. That's why, I do believe in the power of advertisement.
Submitted by katja.otavina on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

task achievement
Provide a clearer introduction to the topic and your stance on it.
coherence cohesion
Add topic sentences to each paragraph to improve coherence.
lexical resource
Use a wider range of vocabulary to enhance your lexical resource.
grammatical range accuracy
Pay attention to subject-verb agreement and sentence structure to improve grammatical range and accuracy.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
Look at other essays: