Some people think that the only way to judge someone’s success in business is by the amount of money they make. Is money a true indicator of the success of a business? In what other ways could success in a business be measured?

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The original essence of any business is systematic profit-making. Because of that, it is thought by many people that the true indicator of success is the size of the bank account.
However
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, the truth is that it is not unequivocally since any performance metric will be changing over time.
Therefore
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, it is not possible to draw conclusions about companies’ or individual entrepreneurs’ achievements based only on the amount of
money
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. It is absolutely necessary to consider other key indicators
such
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as brand, revenue sustainability and customer loyalty. First of all, when somebody talks about any business’s success by mentioning assets, they mainly mean fixed-time value, without taking into account its time-varying nature.
Consequently
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,
such
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an approach can be deceptive if the organization or individual entrepreneur is doing well only at a certain moment. As a great example, the Motorola
company
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was producing push-button cell phones, and by earning large profits,
according to
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the criterion, it was quite a prosperous
company
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.
Nevertheless
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, when touchscreen phones appeared on the global markets, Motorola became insolvent.
Furthermore
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, the prosperity of any business should be evaluated not only by its current earnings but
also
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by expected prospects.
This
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can be done in several distinctive ways taking into consideration its founding date, number of loyal customers and future cashflows.
For example
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, the Siemens
company
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has been in existence for more than 150 years, and still, their products are in great demand. The
company
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could be called eminent,
otherwise
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, it would have been closed long ago. Correspondingly, it is possible to utilize metrics apart from the
money
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for the prosperity of a
company
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or an individual entrepreneur. In conclusion, the amount of
money
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is not the exclusive measure of success as that metric indicates only a short period in time. Alternative indicators can be found,
such
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as the lifetime of the
company
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and the number of its loyal customers.
As a result
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, the prosperity of a business can be measured by the amount of
money
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coupled with
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other indicators of its performance.
Submitted by nikolaymatlakhov on

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