Some people say that advertising is extremely succesfull at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

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Some
people
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think that advertisement has lost its spark because it has grown so much that
people
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can see it anywhere, either viewing it in person or digitally.
However
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, I believe it brings great benefits because businesses use various creative campaigns that stand out from others. On the one hand, all companies now advertise their product so that it becomes a common occurrence.
This
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is because they want to communicate what they sell to potential customers,
thus
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increasing the products' engagement.
As a result
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,
people
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see advertisements everywhere that they pay no heed to anymore. Take Instagram business advertisements
for example
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,
instead
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of stopping to see the advertisement's information,
people
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are scrolling past them.
On the other hand
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, many marketing teams have come up with brilliant ideas that can pique the public's interest.
This
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happens because of the increasingly strict competition between businesses so they need to highlight their products more. One of the most successful campaigns nowadays is using the now-rising Korean idols to promote their brand.
For example
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, McDonald's sales were boosted because they used a Korean group named BTS as their ambassador, making fans line up to buy their food.
Therefore
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, I agree that advertisements can persuade us to buy things because they strategically play with society's interests. In conclusion, campaigns are not working for some
people
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because they get bored by seeing them.
However
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, companies are trying to make their brands stand out by giving them something unique that the public likes and it has proven to work successfully. Because of
this
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, I agree that the right advertisement can entice individuals to buy anything.
Submitted by ieltswriting91 on

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task achievement
When constructing your essay, ensure that you have a clear central thesis that is directly addressed throughout. Your essay should clearly distinguish between the two views before articulating your own perspective.
coherence cohesion
To improve the coherence and cohesion, structure your essay with clear topic sentences at the beginning of each paragraph and use a variety of linking devices. Make sure each paragraph flows logically to the next, without abrupt transitions or disconnected ideas.
Topic Vocabulary:
  • persuasive
  • consumer behavior
  • brand awareness
  • emotional appeal
  • targeted advertising
  • social media platforms
  • ad fatigue
  • desensitized
  • ad-blockers
  • overexposure
  • brand loyalty
  • repetitive
  • irrelevant
  • personalized advertising
  • influencer marketing
  • interactive ads
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