Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Advertising is a widespread existence in our daily lives, shaping our perceptions and influencing our purchasing decisions.

While

some argue that advertising is successful in persuading consumers, others contend that it has been reported almost unnoticed. In my opinion, nowadays, individuals are exposed to a variety of multimedia communication, and

as a result

, advertising may not have as significant an impact on consumer psychology as it did in the past.

First,

proponents of

this

view argue that advertising has a powerful impact on purchaser behaviour. Advertisers invest significant resources in market research, psychology, and creative strategies to appeal to the emotions and desires of the target audience.

For example

, in the campaign Coca-Cola named “Share your code”,

instead

of printing the brand name on cans, bottles, or packaging, Coca-Cola opted to replace them with customer names, attracting many individuals searching for their own names, loved ones, or friends.

This

sparked a frenzy of hunting for Coca-Cola bottles at that time.

On the other hand

, the volume of advertisements across various media channels, from television and radio to online platforms, has led to a saturation effect.

As a result

, consumers may develop a subconscious ability to filter out or ignore most advertising messages.

For instance

, in 2011, during the halftime break of the Champions League final football match between Barcelona and Manchester United on VTV3. The Kangaroo water purifier product was repeatedly shown 54 times within a 15-minute halftime segment.

This

overexposure resulted in consumer frustration, ultimately leading to a 35% decline in the product's revenue.

To conclude

, advertising is a multifaceted force, capable of both persuasive impact and being drowned out by its own ubiquity.

However

, consumers have become more discerning, and traditional advertising methods may not be as effective.

Therefore

, the driving force behind consumer behaviour still lies in the quality of the products rather than the influence of advertisements.