It is irrefutable that branded
products
and services have become increasingly popular nowadays.
This
essay intends to discuss the reasons for
this
increasing
brand
consciousness.
While
there are some drawbacks
ofChange preposition
show examples
this
trend, I consider it to be far more beneficial.
There are many reasons why
people
are going after
brands
. The first reason is that these are considered a status symbol.
Brands
speak about the person who is buying them.
Secondly
, advertising and the media have spread awareness about these
brands
like wildfire. Branded items are
also
shown to have better quality and
thus
people
prefer them over other
products
.
Moreover
, these
brands
have come within the pocket of the ordinary person. With the growing economy, the purchasing power of
people
has gone up, which
also
makes them go for
brands
.
The increasing
brand
focus and consciousness
hasCorrect subject-verb agreement
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many advantages. The main advantage is that companies now emphasize
on Change preposition
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quality and customer service. Businesses know that to survive in today’s competitive world, they need to have a good
brand
reputation, and
hence
people
are offered better services. To cite an example, if a person buys a branded cell phone, but
it stops working for some reason, he gets a full replacement, provided it is within the warranty period. Companies are
also
benefited as it becomes easier to introduce new
products
into the market. They need to spend less on marketing
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if they already have a good
brand
image. Another positive effect is that these
brands
have led to the emergence of
another big industry, which is of imitations or copies.
This
secondary industry is catering to a far bigger population and is adding a lot to the economy.
On the downside,
brands
provide a feeling of inadequacy among those
people
who cannot afford them. Sometimes,
people
end up overspending on
such
items and
this
upsets the family budget. Some
people
may even resort to petty
crimeFix the agreement mistake
show examples
such
as shoplifting, pickpocketing and chain snatching.
Finally
,
people
are becoming workaholics to buy
such
products
, and are failing to draw a line between work and leisure and
also
between work and family, which is adding to their stress and strain.
To sum up
,
brand
heedfulness can be attributed to many reasons. Despite the few drawbacks, I believe
this
rising lure of branded
products
to be a positive development
overall
.