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Writing Samples
Band 7.5

Marketing and promotion is the key to a successful business. To what extent do you agree?

#promotion #business
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It is considered by many that marketing and
promotion
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 are integral tools for a successful
business
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.
Although
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 I think that the process of promoting
products
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 can play an important role, the quality of these
products
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 should be considered as important as marketing. First of all, people who are unaware of the existence of certain
products
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 will never buy them.
In other words
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, advertising provides people with information about new
products
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, and after a
while
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, depending on the
promotion
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 of the
company
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, these
products
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 will reach big audiences. The more advertisements firms and companies use, the more opportunities they have to attract new customers.
Moreover
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, companies can
also
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 become famous and popular because of marketing, and it can result in increasing profit.
Thus
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, it can be concluded that marketing and the process of promoting new
products
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 and services are really important for any
business
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due to
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 new opportunities for growth.
On the other hand
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, having effective marketing is insufficient in order to reach success in any
business
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. If a
company
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 has a lot of advertisements but its
products
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 have much worse quality compared to their competitors, undoubtedly
this
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company
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 has a few chances to reach success. To put it simply, it would be impossible for any firm or
company
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 to rule the market without a good product even if they have the best marketing and
promotion
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 among competitors.
In contrast
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,
products
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 with higher quality have quite good odds of shooting for the moon and becoming popular among customers.
To sum up
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, despite the fact that marketing and
promotion
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 are integral tools for
business
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, I once again reaffirm that the combination of both high-quality
products
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 and the right strategy
promotion
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 is more likely will lead to better results.
Submitted by s_syedy on

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Coherence & Cohesion
To improve coherence and cohesion, ensure that paragraphs are well-structured and ideas flow logically from one to the next. Use a variety of linking devices effectively and with flexibility.
Task Response
For the task response, it's important that you fully answer the question and develop your main points with specific, detailed examples. Adding more concrete examples to your argument will strengthen your task achievement score.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • Visibility
  • Market recognition
  • Digital marketing
  • Social media
  • Search Engine Optimization (SEO)
  • Online advertising
  • Consumer behavior
  • Brand loyalty
  • Purchasing decisions
  • Brand identity
  • Ethical concerns
  • Financial burden
  • Innovation
  • Saturated market
  • Customer engagement
  • Traditional vs. modern marketing
  • Market trends
  • Feedback analysis
  • Adaptability
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