In their advertising, businesses nowadays usually emphasise that products are new in some way. why is this? is it a negative or positive development?

#businesses #emphasise #products #development

The marketing dynamics today have become extremely conscious of selling a

product

This

phenomenon has caused the

products

to cater to materialistic appeal rather than catering to the

consumer

. The reason for

such

a market uprising is the cut-throat competition in the market.

Products

are competing to be better than other materials available.

This

has caused an evident negative impact on

consumer

behaviour. Focusing on

products

being new and updated is a marketing gimmick, and ads are the perfect platform for it. It keeps the

product

alive in the

consumer

's head, and the word about it is constantly buzzing.

This

is a trick used to fool the

consumer

into believing that the

product

that is

advertised the most is the best available option in the market. Pushing

products

with trending words like sustainability, upgraded, and advanced are just ways to grab the attention of the masses. In my opinion, it is an unethical way to present a

product

. Ads serve as a medium to create awareness about the use of the benefit. But recently, businesses have manipulated the selling methods for their

product

to stand out. It is an unfair practice, as

products

that are genuinely good and

also

cost-effective are ignored,

while

products

that are of inferior quality are making headlines simply because of their popularity.

This

kind of development in the advertising industry leaves a negative footprint that affects the

consumer

in a bad way.

Submitted by anushkapandey1825 on Sun Feb 18 2024

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Task Achievement

To improve task response, ensure that both parts of the question are fully addressed. While your essay discusses the negative impacts of emphasizing 'newness' in advertising, it lacks a balanced examination of why businesses do this and whether it could have any positive aspects. Consider presenting both sides of the argument or explaining in greater detail why the development is solely negative.

Coherence and Cohesion

To enhance coherence and cohesion, aim to structure your essay more effectively. For example, introduce your main idea in the first paragraph, discuss reasons and examples supporting your view in subsequent paragraphs, and conclude with a summary or restatement of your position. Additionally, linking words and phrases can help connect ideas more smoothly and logically, enhancing the overall flow of your essay.

Task Achievement

Illustrating your points with specific, relevant examples can significantly strengthen your argument. While you mention general problems with advertising, including targeted, real-world examples or studies can make your argument more persuasive and concrete. This helps the reader understand the practical implications of the issues you're discussing and adds depth to your analysis.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

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5Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

3 paragraphs

237 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that products are new in some way. why is this? is it a negative or positive development?

Include an introduction and conclusion

in recent years, there has been a rise in the use of performance-enhancing drugs in sports. What are the consequences of doping for athletes? What measures should be taken to combat this issue?

Some students prefer to live with their parents while pursuing university education. However, others stay away from parents what are advantages and disadvantages of living in either way?

Nowadays, there is more and more competition for getting into university. Is this a positive or negative development?

Nowadays many people choose to be self- employed rather than to work for a company or organization. Why it might be the case? What could be the disadvantages if being self-employed?

some scientist think that there are intelligent life forms on other planets and messages should be send to contact them. other scientist think it is a bad idea and would be dangerous.discuss both views and give your own opinion.