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Writing Samples /
Band 7.5

Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

#companies #sponsor #sports #stars #people
More
companies
 are adopting the marketing strategy of sponsoring sports teams and stars as a way of advertising their
brand
.
While
 some are of the notion that
this
 is great, there are others who believe that there are disadvantages.
This
 essay will discuss the advantages and disadvantages of
this
 strategy. On the one hand, sports and athletes command a huge following that represents potential customers for
companies
. Organizations who sponsor sporting events or pay athletes to become their
brand
 ambassadors do so to gain the attention of their massive fan bases, most times leading to an increase in sales of products or services.
For example
, Adidas, the sportswear company, saw a 500% jump in its sales numbers a month after signing famous footballer Lionel Messi as an ambassador.
This
 is a major advantage that has got other corporate organizations towing
this
 line.
On the other hand
, the image of an organization typically becomes tied to that of its ambassador,
such
 that if the ambassador were to engage in any socially unacceptable act or behaviour, it directly
affects
Wrong verb form
affect
show examples
 the organization's
brand
 image.
Furthermore
,
this
 can turn out to be a huge public relations problem for the company as evidenced in the recent Tiger Woods cheating scandal which caused fashion
brand
 La Coste's stock prices to plummet when news of it broke to the general public. Again,
this
 can be very problematic and put
companies
 at a disadvantage. To round it up,
while
 sponsoring sporting events and sportsmen can lead to an increase in business for
companies
, it
also
 has its downsides that can potentially affect the organization's image. In my opinion, I believe that
companies
 who adopt
this
 strategic marketing gimmick should include clauses in contracts that bar ambassadors from engaging in acts or behaviours that can become scandalous.
Submitted by hueybakare on

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task achievement
While your essay presents a well-rounded discussion of the topic, consider diversifying your examples and evidence to further strengthen your argument and provide a wider range of insights.
coherence and cohesion
To enhance clarity and understanding, try using a broader variety of linking words and phrases. This will help to better connect your ideas and improve the overall flow of your essay.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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