Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

#companies #sponsor #sports #stars #people

companies

are adopting the marketing strategy of sponsoring sports teams and stars as a way of advertising their

brand

While

some are of the notion that

this

is great, there are others who believe that there are disadvantages.

This

essay will discuss the advantages and disadvantages of

this

strategy. On the one hand, sports and athletes command a huge following that represents potential customers for

companies

. Organizations who sponsor sporting events or pay athletes to become their

brand

ambassadors do so to gain the attention of their massive fan bases, most times leading to an increase in sales of products or services.

For example

, Adidas, the sportswear company, saw a 500% jump in its sales numbers a month after signing famous footballer Lionel Messi as an ambassador.

This

is a major advantage that has got other corporate organizations towing

this

line.

On the other hand

, the image of an organization typically becomes tied to that of its ambassador,

such

that if the ambassador were to engage in any socially unacceptable act or behaviour, it directly

affects

Wrong verb form

affect

show examples

the organization's

brand

image.

Furthermore

this

can turn out to be a huge public relations problem for the company as evidenced in the recent Tiger Woods cheating scandal which caused fashion

brand

La Coste's stock prices to plummet when news of it broke to the general public. Again,

this

can be very problematic and put

companies

at a disadvantage. To round it up,

while

sponsoring sporting events and sportsmen can lead to an increase in business for

companies

, it

also

has its downsides that can potentially affect the organization's image. In my opinion, I believe that

companies

who adopt

this

strategic marketing gimmick should include clauses in contracts that bar ambassadors from engaging in acts or behaviours that can become scandalous.

Submitted by hueybakare on Tue Feb 27 2024

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

task achievement

While your essay presents a well-rounded discussion of the topic, consider diversifying your examples and evidence to further strengthen your argument and provide a wider range of insights.

coherence and cohesion

To enhance clarity and understanding, try using a broader variety of linking words and phrases. This will help to better connect your ideas and improve the overall flow of your essay.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!

Do you want to check your IELTS essays?

Submit unlimited essays, letters and charts. Sign up right now and start improving your writing skills.

7Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
1Grammar mistakes
 

4 paragraphs

298 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

🚀 Prepare for IELTS writing section today!

Unlimited Task 1 & Task 2 checks
Practice with essays, charts, and letters.
Personalized suggestions & mistake analysis
Spot every mistake and boost your score.
Topic ideas & vocabulary helpers
Expand your ideas and use the right words.
Progress tracking
Watch your writing improve with every practice.

Topic Vocabulary:

Brand Visibility
Financial Support
Positive Brand Association
Market Penetration
Ethical Concerns
Pressure on Athletes
Sponsorship
Globally popular
Reputation
Demographic groups

What to do next:

Look at other essays:

5.5
band
Some people believe that teenagers should be required to do unpaid community work in their free time. This can benefit teenagers and the community as well. To what extent do you agree or disagree?
There is an argument whether youngsters should be active in voluntary actions in their leisure time. So both juvenile and societies could take advantages from this practice. I am in favor of this theory and I will discuss the reasons as below.
7.5
band
Some universities now offer their courses on the Internet so that people can study online. Is this a positive or negative development?
It is true that online courses are becoming a common feature of university education. Although there are some drawbacks of Internet-based learning, I would argue that there are far more benefits. The main drawback of the trend towards online university courses is that there is less direct interaction. Students may not have the opportunity to engage face-to-face with their teachers, and will instead have to rely on written forms of communication. Similarly, students who study online do not come into direct contact with each other, and this could have a negative impact on peer support, discussion and exchange of ideas. For example, whereas students on traditional courses can attend seminars and even discuss their subjects over coffee after lessons, online learners are restricted to chatting through website forum areas. These learners may also lack the motivation and element of competition that face-to-face group work brings. Despite the negatives mentioned above, I believe that onli...
8
band
Mrs Barreet, an English-Speaking woman who lives in your town, has advertised for someone to help in her home for a few hours a day next summer Write a letter to Mrs Barreet. In your letter 1. Suggest how you could help her in her home 2. Say why you would like to do this work 3. Explain when you will and will not be available
I am writing this letter in reference to an advertisement I saw in the daily newspaper yesterday, and would like to be considered for the position that is in consideration, as I am interested, in assisting you during the next summer for a few hours a day.
4.5
band
Some children spend hours every day on their smartphones. Why is this the case? Do you think this is a positive or a negative development?
there is no doubt that technology is enhacing at the alarming rate however, some argue that youngsters waste alot of time when using smartphone devices in my review, there are several reasons why this is happening and demonstrate why it is a negative development
7.5
band
Some suggest that young people should take a job for a few years between school and university. Discuss what the advantages and disadvantages might be for people who do this. Give reasons for your answer and include any relevant examples from your own knowledge or experience.
It is recommended for students to work in their gap year before joining the university. I will be discussing the benefits and disadvantages in this essay.

Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

Fully explain your ideas

Essentional vocabulary list for IELTS Writing 7+

Some people believe that teenagers should be required to do unpaid community work in their free time. This can benefit teenagers and the community as well. To what extent do you agree or disagree?

Some universities now offer their courses on the Internet so that people can study online. Is this a positive or negative development?

Some children spend hours every day on their smartphones. Why is this the case? Do you think this is a positive or a negative development?

Some suggest that young people should take a job for a few years between school and university. Discuss what the advantages and disadvantages might be for people who do this. Give reasons for your answer and include any relevant examples from your own knowledge or experience.