Recently, there have been conflicting views on whether enterprises should be inhibited from performing data mining on their consumers. Several argue they can do
this
practice easily, Linking Words
whereas
others think it should be banned. Linking Words
This
essay will discuss the reasons for both views, which are the growth of revenues and the rise of fraud cases involving endangered customers.
On one hand, one potential benefit of collecting client information is that businesses may improve their profits. Linking Words
This
is Linking Words
due to
the fact that the information can be used to learn about customer behaviour which is useful for product development and increasing sales. Linking Words
For example
, Facebook's meta-advertisement platform can learn about their users' activities and preferences and provide these details to advertisers, allowing them to create more targeted campaigns. Linking Words
As a result
, a number of successful marketing campaigns have been launched, and Linking Words
this
practice attracts firms to put their commercials on Facebook and enhance their earnings by millions of dollars annually.
Linking Words
On the other hand
, the drawback of Linking Words
this
behaviour is the risk of malicious conduct, particularly data breaches. Linking Words
In other words
, every company stores its files on servers that hackers can illegally access in order to gain an advantage. Linking Words
For instance
, Tokopedia, one of the three biggest online marketplaces in Indonesia, discovered that a group of hackers accessed their buyer records unlawfully Linking Words
last
year, selling them on the dark web, which is a forbidden platform on the internet, for a billion rupiah.
In conclusion, Linking Words
although
individual detail gathering can increase the business' sales, Linking Words
this
behaviour may risk client privacy induced by security breaches. I believe the government should take steps to help cooperation's growth and maintain a secure information system for its citizens.Linking Words
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