In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
In contemporary advertising,
businesses
frequently highlight the novelty of their products. This
trend can be attributed to several factors, and while
it brings certain benefits, it also
raises concerns.
The primary reason for the emphasis on product newness is the fierce competition in the market. With numerous brands vying for consumers' attention, companies strive to differentiate themselves by presenting their offerings as innovative and cutting-edge. The notion of novelty creates a sense of excitement and anticipation among consumers, prompting them to explore and potentially purchase the latest products.
Moreover
, advancements in technology and consumer preferences drive the need for continuous innovation. In today's fast-paced world, trends evolve rapidly, and consumers often seek products that align with the latest advancements. By positioning their offerings as new and improved, businesses
can cater to these evolving demands and stay relevant in the competitive landscape.
However
, this
emphasis on newness also
has its drawbacks. It may contribute to a culture of consumerism, where individuals are constantly encouraged to seek the next big thing, leading to unnecessary consumption and waste. Furthermore
, the relentless pursuit of novelty may overshadow the importance of product quality and sustainability, as businesses
prioritize short-term gains over long-term considerations.
In conclusion, the emphasis on product newness in advertising is driven by competition and the demand for innovation. While
it can stimulate consumer interest and drive sales, it also
raises concerns about sustainability and overconsumption. Ultimately, businesses
need to strike a balance between innovation and responsible consumerism to ensure positive outcomes for both their bottom line and the
society at large.Correct article usage
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Task Achievement
To improve task achievement, make sure to fully respond to all parts of the question. In this case, after explaining why businesses emphasize newness, it's crucial to provide a balanced discussion on whether this trend is positive or negative, with clear arguments for both perspectives.
Coherence and Cohesion
Boost clarity and comprehension of your ideas by structuring paragraphs clearly. Begin each paragraph with a topic sentence that introduces the main idea, followed by supporting details and examples. This will also enhance the logical flow of your essay, contributing to better coherence and cohesion.
Task Achievement
Incorporate more specific examples to support your arguments. These examples can be real-world instances, statistics, or hypothetical scenarios that directly relate to the points you are making. Using specific examples will strengthen your arguments and make your essay more persuasive and informative.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.
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