In advertising, businesses nowadays usually emphasis that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In

this

fast-paced world,

companies

have found new advertising strategy emphases on apply their object’s novelty. They assume that it would be a functional idea to increase the selling average. Personally, I believe that the positive impact of

this

method can be seen obviously and I will mention my reason in

this

essay as well. As a matter of fact, humankind has a curious nature which demands to exploration of new things. Individuals desire to look into novel stuff even for one time. The chance of absorbing a permanent customer might go up counting on

this

tendency.

Thus

,

companies

invest in

this

characteristic of the human to make a jumping trend of selling for themselves even though, at times they abuse

this

issue and pretend that a modern feature exists in their objects. In fact,

this

competitive market by numerous new factors forces

companies

to improve the quality and novelty of the products manufactured in their sectors. They have to seek updated versions of materials and methods for staying in

this

competition.

Therefore

, they increase the level of science and innovation in their works and it leads to a profitable cycle for their region and themselves.

For instance

, the owners of the food factories in Fars province utilized nanotechnology in their products in 2019 to develop them. They have improved their selling volume at the international level by creating a new nano-formula which has numerous positive influences on user’s digestion.

To sum up

,

although

,

companies

use

this

behavioral

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behavioural

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feature of humans as a commercial trap for earning more money, it may cause a progressive and dynamic atmosphere in the industry.