Some companies sponsor sports as a way to advertise themselves. Some people think it is good while others think there are disadvantages to this. Discuss both sides and give your opinion.

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Several companies sponsor
sports
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teams
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as a means of promoting their products.
While
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some believe
this
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to be an effective strategy, others argue against it. In my view,
while
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sports
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sponsorship
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can be an innovative marketing tool, careful consideration of the chosen
team
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is essential. In
this
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essay, using football
teams
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as an example, I will explore both the benefits and drawbacks of
this
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advertising approach and offer my perspective.
To begin
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with, in today’s football landscape, particularly in elite leagues like the English Premier League, most
teams
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display multiple
sponsorship
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logos on their kits.
This
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not only provides financial support to the
teams
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but
also
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enhances the visibility of the sponsoring brands. These logos effectively turn players into walking billboards during matches, increasing brand exposure to millions of viewers worldwide.
For instance
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, during the 2000 season, when the American Insurance Group sponsored the Premier League
team
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Manchester United, reports indicated a quadrupling in profits for their insurance products.
This
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demonstrates the significant impact of sponsoring a top-tier
sports
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team
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on brand recognition and sales.
On the other hand
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, sponsoring a
sports
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team
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can backfire if the chosen
team
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fails to perform or attract sufficient attention. In the competitive world of football, there are inevitably weaker
teams
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, including those in lower leagues or facing relegation from
top
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the top
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divisions. When a
team
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is relegated, they experience financial losses
due to
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decreased television rights and attendance, resulting in diminished exposure for sponsors.
For example
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, when Leeds United was relegated from the Premier League in 1998, the club saw its star players depart, leading to decreased fan engagement and
sponsorship
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value. In conclusion,
while
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sports
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sponsorship
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can be a beneficial marketing strategy, it is crucial for companies to carefully select the right
team
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to sponsor. Investing in a successful and popular
team
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may entail higher costs but can yield substantial returns in terms of brand visibility and consumer engagement.
However
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, sponsoring a struggling or less prominent
team
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carries the risk of diminished returns and wasted investment.
Therefore
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, companies should weigh the potential benefits and drawbacks before deciding to sponsor a
sports
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team
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.

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Coherence & Cohesion
Consider varying your sentence structure more to enhance readability and keep the reader engaged.
Task Achievement
In the introduction, briefly mention the counterargument to provide a more balanced view from the beginning.
Task Achievement & Coherence & Cohesion
The essay effectively discusses both sides of the argument, providing clear examples and reasoned arguments, demonstrating a comprehensive understanding of the topic.
Coherence & Cohesion
Successfully using supported main points to maintain a strong logical flow through the essay.
Task Achievement
Great use of a specific case study (the American Insurance Group and Manchester United) to illustrate the impact of sports sponsorship.
Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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