Some companies sponsor sports as a way to advertise themselves. Some people think it is good while others think there disadvantages to this. Discuss both sides and give your opinion.
A handful of companies have been sponsoring sports
teams
as an avenue of promoting their products
, while
there are some who think that it is a good idea, there are also
others who do not agree with that. Personally, I felt that it is an innovative way of promoting a product however
the choice of the team
needs to be considered as well. In this
essay, using football teams
as an example, I will delve into both sides of this
advertising coin and give explanations for my opinion.
To begin
with, in the climate of the current footballing arena, especially those top teams
for instance
the English premier
league
, almost all teams
have more than one sponsoring logo on their kits. This
not only provided funds for the teams
but also
promote the visibility of the brands as well. These are in a way eleven running 'signboards' at any given time during the game. With
Change preposition
This
this
priming of logos for these companies, it
can help with Correct pronoun usage
apply
subconscious
priming of spectators when they will unknowingly think of the company when they think of a product, Correct article usage
the subconscious
for instance
, in the year 2000 when American Insurance Group was the primary sponsor of premier
Correct your spelling
Premier League
league
team
Manchester united, it is reported that their insurance products
had a quadrupled in profit. this
phenomenon showcases the power of advertising when they invest in a sports team
that is
one of the best in the world.
On the other side of the coin, the downside of sponsoring a team
happens when the company chooses to invest in the wrong team
. there are always weaker teams
in every sport, needless to say, there are also
weaker teams
in the premier
league
as well, when teams
are relegated down the pyramid in the football system, not only does the football team
suffer financial losses due to
less profitability in terms of lesser television broadcast rights and also
spectatorship as there are more fans for the higher leagues. Sponsors are next in line for loss as they have fewer eyes to capture per se for lower leagues which in turn fewer products
being sold, in the year 1998, premier
league
side Leeds united
was relegated to the championship Capitalize word
United
league
and saw their star players leaving the team
and sponsors ended up losing money.
To end, sponsorships might be a good option to market their products
however
choosing the right team
albeit paying more would eventually pay off due to
the vast amount of fans worldwide.Submitted by chubbybunny on
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.
Task Response
Ensure to discuss both views equally to provide a balanced viewpoint.
Coherence & Cohesion
Consider varying your sentence structures and connectors to enhance the flow of ideas.
Task Achievement
Used specific examples effectively to support your arguments.
Coherence & Cohesion
Clear introduction and conclusion that effectively frame your essay.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.