Some companies sponsor sports as a way to advertise themselves. Some people think it is good while others think there disadvantages to this. Discuss both sides and give your opinion.

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A handful of companies have been sponsoring sports
teams
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as an avenue of promoting their
products
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,
while
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there are some who think that it is a good idea, there are
also
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others who do not agree with that. Personally, I felt that it is an innovative way of promoting a product
however
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the choice of the
team
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needs to be considered as well. In
this
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essay, using football
teams
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as an example, I will delve into both sides of
this
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advertising coin and give explanations for my opinion.
To begin
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with, in the climate of the current footballing arena, especially those top
teams
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for instance
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the English
premier
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league
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, almost all
teams
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have more than one sponsoring logo on their kits.
This
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not only provided funds for the
teams
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but
also
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promote the visibility of the brands as well. These are in a way eleven running 'signboards' at any given time during the game.
With
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This
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this
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priming of logos for these companies,
it
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apply
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can help with
subconscious
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the subconscious
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priming of spectators when they will unknowingly think of the company when they think of a product,
for instance
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, in the year 2000 when American Insurance Group was the primary sponsor of
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premier
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Premier League
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league
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team
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Manchester united, it is reported that their insurance
products
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had a quadrupled in profit.
this
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phenomenon showcases the power of advertising when they invest in a sports
team
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that is
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one of the best in the world. On the other side of the coin, the downside of sponsoring a
team
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happens when the company chooses to invest in the wrong
team
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. there are always weaker
teams
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in every sport, needless to say, there are
also
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weaker
teams
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in the
premier
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league
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as well, when
teams
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are relegated down the pyramid in the football system, not only does the football
team
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suffer financial losses
due to
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less profitability in terms of lesser television broadcast rights and
also
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spectatorship as there are more fans for the higher leagues. Sponsors are next in line for loss as they have fewer eyes to capture per se for lower leagues which in turn fewer
products
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being sold, in the year 1998,
premier
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league
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side Leeds
united
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United
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was relegated to the championship
league
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and saw their star players leaving the
team
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and sponsors ended up losing money. To end, sponsorships might be a good option to market their
products
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however
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choosing the right
team
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albeit paying more would eventually pay off
due to
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the vast amount of fans worldwide.

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Task Response
Ensure to discuss both views equally to provide a balanced viewpoint.
Coherence & Cohesion
Consider varying your sentence structures and connectors to enhance the flow of ideas.
Task Achievement
Used specific examples effectively to support your arguments.
Coherence & Cohesion
Clear introduction and conclusion that effectively frame your essay.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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