Some people say advertising has positive economic effects. Others think it has negative social effects because it will make people dissatisfied with who they are and what they have. Discuss both views and give your own opinion.

✨ Do you want to improve your IELTS writing?
Advertising, a ubiquitous phenomenon in today’s world, is often a topic of debate. Some advocate its economic benefits,
while
others criticize its potential negative social impact.
This
essay aims to explore both perspectives and offer my own take on
this
complex issue, emphasizing the importance of balance. On the positive side, advertising plays a crucial role in economic growth. It serves as a powerful tool for business to promote their products and services, thereby driving consumer demand and fueling the wheels of commerce. By creating awareness and generating interest, advertising helps expand markets and enables companies to scale up their operations.
This
, in turn, contributes to employment opportunities and economic prosperity.
Moreover
, the advertisement often acts as a platform for innovation and creativity. It spurs companies to push the boundaries of conventional marketing techniques, resulting in captivating and memorable campaigns.
This
creativity not only enhances the brand image but
also
contributes to the cultural landscape, making advertisement an integral part of our social fabric.
However
, the flip side of advertising is not without its drawbacks. One significant concern is the negative social impact it can have on individuals. By constantly showcasing idealized images and perfect lifestyles, advertising can create a sense of dissatisfaction and discontent among viewers. People may compare themselves to these unrealistic standards, leading to feelings of inadequacy and low self-esteem.
This
, in turn, can have adverse psychological effects on individuals, especially those who are already vulnerable or insecure.
Furthermore
, advertisements can
also
promote materialism and consumer culture, which may overshadow more meaningful values like community, relationships, and personal growth. In a world where advertising is everywhere, it becomes increasingly difficult to distinguish between wants and needs, leading to a culture of excessive consumption and waste. In conclusion, in my view, advertisement is a complex phenomenon with both positive and negative impacts.
While
it undoubtedly contributes to economic growth and creativity, it
also
poses significant social challenges.
Therefore
, it is essential for society to strike a balance and ensure that advertising promotes positive values and respects individual differences. As consumers, we should
also
be mindful of the messages we consume and strive to maintain a healthy perspective towards ourselves and our possessions.
Submitted by xiaoruoling7 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Coherence and Cohesion
To enhance coherence, ensure smoother transitions between paragraphs. Using varied linking words can create a more seamless flow of ideas.
Task Achievement
For a higher score in task achievement, include more specific examples to support your claims. Real-life cases or statistics can significantly strengthen your argument.
Task Achievement
Your essay provides a balanced view on the topic, effectively discussing both the positive and negative impacts of advertising.
Coherence and Cohesion
Good use of introductory and concluding paragraphs to frame your argument, which helps in achieving a logical structure.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

What to do next:
Look at other essays: