In the contemporary world, technology has infiltrated almost all aspects of our lives, significantly reshaping the shopping experience through practising multitudinous online marketing strategies. It is my contention that
phenomenon offers unparalleled flexibility and convenience for consumers, certain lenses are proven to fall short of complying with reliability and health effects on humans.
First and foremost, presently, every retailer or business regardless of the industry that they operate in transitioned from physical
to online
attributable to consumer preferences and technological trends.
, shopping used to be perceived as a solo activity which necessitated additional time, effort and physical presence of clients. As opposed to that with the help of online shopping options, individuals who seem to be lacking time, effort and dedication for shopping, savor the advantages of online platforms. To exemplify
statement, the scale of online markets has reached its pinnacle, resulting in a mindboggling amount of revenue generation by online retailers
as Amazon and Alibaba
the popularity of online trade-offs between shops and consumers. Another salient benefit of e-commerce is that it gives full flexibility for people to shop
surfing the internet.
, now that technology enables online
to react proactively to customer inquiries, they have adopted providing instantaneous selection options or pricing discounts on certain products in order to trick them into purchasing these products.
, the trustworthiness of online
has always been at the centre of dissent, with many people raising scepticism about the quality and order delivery of online products. It is not so often that clients undergo undesirable experiences with certain online sellers who are constantly trying to scam clients by offering mouth-watering discounts to gain buyer buy-in and
sending the wrong product to the address.
, when you order a product, especially a garment you do not have a chance to try it on and choose the size that fits you the best.
shortcoming brings about dissatisfaction and customer complaints,
, discouraging more people from gravitating towards conventional
where they can experience physical interaction.
In conclusion, whilst electron
have a few demerits which stem from humans and the type of the product, it has an overwhelming amount of merits that alleviate consumer experience
offer them great opportunities.