Differences between countries become less evident each year. Nowadays all over the world, people share the same fashions, advertising, brands, eating habits, TV channels. Do the advantages of this trend outweigh the disadvantages?

Watching the common TV programs and ads

as well as

persuading the similar brands and fashions, nations are getting more and more similar. Despite some merits of homogenization, it has several detrimental consequences that are discussed in

this

essay. On the one hand, the main benefit of high similarity among countries is easier access to international brands and products. Many multinational corporations have expanded their product, making their services accessible to consumers worldwide.

This

fosters a sense of equality around the world.

Furthermore

, globalization leads to cultural exchange. Exposure to different cultures through media enables

people

to gain a better understanding of the culture and traditions of other nations and

people

are likely to apply diverse cultures and different perspectives in their lives. The chief reason for globalization,

however

, is the loss of cultural identity. Given the fact that homogenization probably erodes the local traditions and cultural practices, which means that as

people

only use one brand, over time, they may no longer focus attention on their local culture. Since Mango established a branch in IRAN, many women are more keen on

this

brand than Iranian brands,

for example

. Another major drawback of

this

phenomenon is that it triggers economic depression.

Due to

trade imbalances between countries, where one country exports more than it imports, many countries struggle to maintain a balance of payments.

As a result

, nations get involved in inflation and economic downturned. Yet, in my view governments and international companies often need to implement policies to mitigate the negative impact of homogenization on the economy and culture. In conclusion,

although

globalized media could be beneficial for

people

around the world in terms of the growing availability

as well as

cultural exchange, I believe that the downsides of

this

circumstance have surpassed its positive effect with regard to the loss of cultural identity and the lack of economic balanced