Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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Although

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some contend that advertisements are more pervasive than ever before and that people have become desensitized to them, I disagree with

this

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statement and argue that advertising has been more persuasive and effective in product launches

as a result

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of improved copywriting techniques and its expansive influence on social media. On the one hand, those who advocate for the deterioration of advertising campaigns insist that users are increasingly bombarded with promotions across various platforms ranging from TV to social media to the extent that they develop marketing fatigue and tune them out at a glance.

However

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this

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reasoning is not sound enough

due to

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the fact that

while

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people do show disregard for the selling of goods in general, it is by no means true that they will ignore those that are associated with their preferences or familiar with them. A clear example can be seen in the brand loyalty of some Vietnamese students who are likely to pause at every brand-related advertisement to stay updated and browse with joy.

On the other hand

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, it is more reasonable to claim that advertisers have successfully exerted their influence over the public’s purchasing decisions for two reasons.

Firstly

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, many agencies have endeavoured to implement a handful of fresh copywriting strategies

such

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as celebrity endorsements and emotional appeals, thereby escaping conventional ways of marketing and

further

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promoting the product’s presence.

Secondly

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, now that social media has been acknowledged as the most predominant means of entertainment, hundreds of brands plan to widen the scope of their selling over these platforms so that they can reach a larger number of consumers with different demands.

For instance

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, Shein, which is a popular women’s shop, manages to offer lucrative sponsorship deals to TikTok’s powerful influencers to boost their turnovers. In conclusion, I agree with the assumption that current advertising agencies have succeeded in engaging the public’s interest.

Besides

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, it is flawed to claim that users will disregard every advertisement

that is

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posted on their screens.

banhbao0565Wed May 22 2024

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task achievement

To achieve a higher score in Task Response, ensure that you address all aspects of the prompt in more depth. While you have provided a well-structured response, adding more specific examples and elaborating on your points could enhance your argument.

coherence cohesion

To improve Coherence and Cohesion, make sure that each paragraph flows logically from one point to the next. Use a variety of linking phrases and transitional words to make your essay more fluid.

coherence cohesion

Your introduction and conclusion are clear and effectively encapsulate your main argument.

task achievement

You have provided relevant examples, such as brand loyalty among Vietnamese students and Shein's sponsorship deals with TikTok influencers, which help illustrate your points well.

14
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meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

329 words

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Topic Vocabulary:

persuade
promote
attract
influence
impact
consumerism
commercialism
market
product
brand
endorsement
manipulative
saturated
overwhelmed
repetitive
distracting
irrelevant
exaggerated
misleading
desensitized

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Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Some people believe that everyone has a right to have access to university education and that governments should make it free for all students no matter what financial background they have. To what extent do you agree or disagree?

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Some people think that government should ban dangerous sports while others think people should have freedom to do any sports or activities. Discuss both view

In some cities, public parks and open spaces are being changed into gardens where local residents can grow their own food and vegetables. Do the advantages outweigh the disadvantages?

In the past, most people used to travel to their place of work. With the increased use of computers, the Internet and smartphones, more and more people are starting to work from home. What are the advantages and disadvantages of this development?