The pie chart below shows the frequency of U.S. Adults’ online purchasing habits in 2015, while the bar chart shows a further classification denoting online purchasing preferences.

The pie graph illustrates the proportion of the frequency of American adults who shop online and the bar chart presents the fraction of two types of methods they choose in order to purchase their products in 2015.

Overall

,

it is clear that

citizens in the US do not tend to use online platforms to purchase their goods.

Moreover

, less frequent online shoppers choose physical stores in order to buy products. On the one hand, looking at the pie chart, it was more than one-third of the USA individuals

that

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shop online less often followed by a few times a month with 28%. A one-fifth was seen in the year 2015 for people who did not shop on online platforms.

Furthermore

, there was only 15% of individuals that always purchased weekly.

On the other hand

, the widest gap in the bar chart was seen in the group of less frequent online buyers which was around more than 60%. A difference between buying online and physical shops was noticed in a monthly online group, approximately at 20%.

Lastly

, the trajectory of shopping preferences in the weekly group reversed compared to others and

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buying online registered 60%

while

physical stores accounted for well under 40%.