In their advertising businesses nowadays usually emphasize that their products are new in some way. Why is this, do you think it is a positive or negative development?
In the digital age, advertising is a potential field for developing a brand image. Some folks argue that businesses are now more contingent on promoting the new and unique aspects of their
products
. The purpose is to increase its popularity in sales and stand out from competitors. While
this
development brings a lot of benefits, I believe it has a major negative effect. This
essay sheds light on the reason and my angle.
To begin
with, there are several reasons why many companies are motivated by the newness of their goods in advertising. Firstly
, they aim to increase profit through the attractive attention from customers. Brands want to create positive impressions amongst consumers and make them feel their upgraded product is a must-have purchase. This
is evident by the fact that these products
aim to commercialize rather than enhance products
. Moreover
, the company facilitates new products
to create a distinctive characteristic to stand out from others in the market. It means that if the manufacturers can succeed, it is their job to differentiate their products
from their competitors.
On the other hand
, this
approach has had an immense influence on customers. They encounter the reality about the qualities of goods different from the ads. Furthermore
, the problem is that genuine innovation requires substantial research and development efforts, rather than just creative advertising and marketing.
In conclusion, these days many companies are focusing on new products
as they provide a new experience to the customer to stand out from the competitors. The trend would be beneficial if companies could make high-quality items instead
of developing marketing to encourage people to buy things.Submitted by quynhtranhbh on
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task achievement
The essay addresses the task appropriately by explaining the reasons why businesses emphasize new aspects of their products in advertising and offering an opinion on whether this is a positive or negative development. However, further exploration and support for the main points with more relevant and specific examples would strengthen the response.
task achievement
The ideas are generally clear, but the essay would benefit from more detailed explanations and examples to comprehensively convey the point being made. Attempt to elaborate on each main point thoroughly to ensure clarity and depth of understanding.
coherence and cohesion
While the essay has a clear overall structure with an introduction, body paragraphs, and a conclusion, the logical flow could be improved. Ensure each paragraph transitions smoothly to the next and ideas are logically connected throughout the essay.
coherence and cohesion
Your introduction and conclusion are satisfactory in providing an overview and summarization of your points. However, consider making your conclusion more robust by reinforcing the significance of your argument.
coherence and cohesion
The essay presents main points that are valid and reasonably developed, but they would be stronger if supported by specific examples and insights. Try to include relevant case studies, statistical data, or real-life instances to make your argument more compelling.
task achievement
The essay provides a balanced perspective, acknowledging both the advantages and disadvantages of businesses emphasizing new aspects in their advertisements.
coherence and cohesion
The introduction clearly sets out the prompt and provides an overview of the main points that will be discussed, which helps set a clear roadmap for the reader.
overall writing quality
The language used is appropriate and professional, and the vocabulary is varied, indicating a good command of English.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.