In the advertising, businesses nowadaways usually emphasise that their products are new in some way. Why is this? Do you thinkn it is a positive or negative development?

✨ Do you want to improve your IELTS writing?

In the contemporary era, advertisements play a key role in business.

Therefore

Linking Words

, numerous companies use advertising to highlight that their

products

Use synonyms

are cutting-edge.

This

Linking Words

essay will outline the root causes of

this

Linking Words

trend, and I believe that

this

Linking Words

phenomenon brings significant benefits. There are several reasons why large companies tend to emphasise that their

products

Use synonyms

are state-of-the-art.

First,

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producing an advanced item is not simple; it demands a high level of technique, skill, and a large budget.

For example

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, Apple showcases their cutting-edge

products

Use synonyms

every year, demonstrating not only their unmatched ability and financial resources but

also

Linking Words

symbolising their utmost status in the technological field.

This

Linking Words

undoubtedly raises their company profile and appeals to customers to purchase their latest offerings, thereby increasing sales numbers. Another reason is that in modern society, people prefer to buy the newest

products

Use synonyms

, which gives them a sense of satisfaction and fuels

this

Linking Words

trend. I believe

this

Linking Words

emphasis on newness can contribute to numerous advantages. The advancement of

products

Use synonyms

offers people better user experiences,

such

Linking Words

as new functions, fancy colours, and special editions. It enhances the standard of living and provides a wider range of options for consumers.

However

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, it is undeniable that

while

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excessively focusing on newness can lead to a culture of disposability and consumerism,

this

Linking Words

, in turn, indeed provides people with opportunities to be exposed to a diverse range of

products

Use synonyms

, explore their horizons, and gain new information. For the reasons mentioned above, it seems to me that the emphasis on newness in advertising can drive progress and consumer interest. Innovations often lead to improved

products

Use synonyms

and services, which enhance customer satisfaction and loyalty,

as well as

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increase the company's sales, benefiting both sides.

zora840810Tue Jul 02 2024

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coherence cohesion

Consider adding explicit topic sentences at the beginning of paragraphs to enhance clarity and ensure each point directly relates to the essay prompt.

coherence cohesion

Try to maintain a consistent use of linkers and transitional phrases to ensure smoother flow between ideas and paragraphs.

task achievement

Ensure all points within your paragraphs are well-supported with examples or evidence to increase the depth of your argument.

task achievement

You have clearly addressed both parts of the question, discussing reasons for the trend and your perspective on its impact, leading to a comprehensive task response.

coherence cohesion

Your essay has a clear introduction and conclusion, which helps in presenting your arguments effectively.

task achievement

You've used relevant and specific examples, such as the mention of Apple, to support your points, which strengthens your argument.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

9
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.5

6.5

Logical structure

7.5

Introduction & conclusion present

7.5

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.5

Complete response

7.5

Clear & comprehensive ideas

7.5

Relevant & specific examples

Appropriate word count

4 paragraphs

282 words

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Topic Vocabulary:

Novelty
Unique selling proposition
Early adopters
Continuous improvement
Perception
Saturated market
Fear of missing out (FOMO)
Innovation-driven
Tech-savvy
Initial sales figures

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In the advertising, businesses nowadaways usually emphasise that their products are new in some way. Why is this? Do you thinkn it is a positive or negative development?

Include an introduction and conclusion

In a number of countries, some people think it is necessary to spend large sums of money on constructing new railway lines for very fast trains between cities. Others believe the money should be spent on improving existing public transport.

Some people believe that professionals, such as doctors and engineers, should be required to work in the country where they did their training. Others believe they should be free to work in another country if they wish. Discuss both these views and give your own opinion.

Some experts believe that it is better for children to begin learning a foreign language at primary schools rather than secondary schools. Do the advantages of this outweigh the disadvantages?

diagram showing Brick manufacturing process