Some people say that advertising is extremely successful at persuading us to buy things. Other s think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own oipinion.

Some people think that advertising is successful in grasping consumers' eyes,
whereas
their counterparts believe that advertising is too common to care.
This
essay will analyze each viewpoint and consider that excessive
advertisements
will result in focus-related issues. On the one hand, it is true that advertising can have more chances to grasp people's
attention
because
advertisements
are generally designed by some technical measures.
For example
, complemented
color
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colour
show examples
is a common mensure. Designers may use red and green
colors
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colours
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to create a
color
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colour
show examples
conflict, appealing to consumer's eyes, thereby stimulating their brains. With
this
stimulation, people will pay more
attention
to these messages and have a higher probability to purchase the products, which are advertised.
Therefore
,
this
is why
advertisements
are successful in persuading individuals to purchase.
On the other hand
, the opponents may argue that overabundant advertising will lead to them losing concentration. Undoubtedly, current society is filled with much
information
, particularly in the technological aspect.
Although
having numerous cutting-edge devices
such
as smartphones, artificial intelligence systems, and virtual reality glasses is a positive phenomenon to facilitate the development of convenience, excessive
information
might cause customers to have obstacles to choose from, ultimately resulting in losing their
attention
to
purchase
Change the verb form
purchasing
show examples
these products. From my personal experience, moderate advertising may provide a balance to customers
This
measure not only represents adequate
information
to make decisions but
also
may not cause eye fatigue-related problems.
To sum up
, utilizing some methods of advertising
such
as color complementary can indeed increase the chances of purchasing.
However
, overabundant
information
may lead to eye fatigue and loss of concentration.
As a result
, establishing moderate environments to publish
advertisements
may be a reasonable measure to prevent losing
attention
.
Submitted by daniellin0717 on

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task achievement
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task achievement
Expand on your ideas further to provide a thorough response to the prompt. Ensure all aspects of the question are comprehensively addressed, and consider using more nuanced arguments to show a deeper understanding.
introduction conclusion present
The introduction clearly states the topic and presents both viewpoints effectively in a balanced manner.
complete response
The essay provides valid points on both sides of the argument and gives a personal opinion with some justification, which showcases a good understanding of the topic.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer behavior
  • emotional appeals
  • endorsements
  • targeted messaging
  • data analytics
  • social media
  • personalize
  • effectiveness
  • psychological principles
  • scarcity effect
  • social proof
  • reciprocity
  • ubiquity
  • ad fatigue
  • desensitized
  • ad-blockers
  • overexposure
  • skeptical
  • authenticity
  • motive
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