Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
There is a common belief that
people
are attracted to buy certain products due to
the advertisements
, while
many disagree as promotion campaigns cannot capture the audiences’ attention anymore. This
essay will discuss both arguments before concluding that I am in favour of the former.
There are several reasons why advertisements
are losing their appealing effects. First and foremost, in the digital era, people
are bombarded with an overwhelming amount of information, which leads to the neutralisation of attention spent on certain resources. In other words
, it is more difficult to capture their interests compared to several years ago, as there would be more fascinating matters that are presented to them presently. Moreover
, as information is freely available, it is unavoidable that many advertising materials are seen repeating one another. Indeed, many people
complain that those agencies are losing the
Correct article usage
apply
creativities
, and sometimes audiences cannot tell the difference between the brands.
Replace the word
creativity
However
, advertisements
still play a crucial part in shaping the purchasing behaviours of consumers. In fact, there are several examples of successful campaigns which manage to persuade consumers to become loyal customers. For example
, the Got milk
campaign manages to introduce and promote the consumption of cow milk in the community, which changes the milk industry completely. Capitalize word
Milk
Moreover
, by implementing emotional touches into the ads, many have been successful in gaining the awareness of the consumers and seen a rise in product purchases. To illustrate, the
P&G’s “Behind a hero” campaign, which is a famous case study in marketing, successfully touches the audiences’ hearts by featuring the roles of mothers behind the accomplishments of Correct article usage
apply
Olympic’s
athletes, and the sales of P&G’s commodities skyrocketed after Change noun form
Olympic
the
launch of Correct article usage
apply
such
campaign.
In conclusion, although
some advertisements
may seem boring and fail to convince people
to use the featured products, there are still numerous successful cases. In my opinion, they are still an effective method to communicate with the public and gain the
awareness, especially if they carry a meaningful message.Correct article usage
apply
Submitted by kimtruong270192 on
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coherence cohesion
While your essay is well-structured and your arguments are well-supported, consider varying your sentence structures to add more variety to your writing. This will make your essay more engaging.
task achievement
It might be helpful to include a more detailed exploration of the counterargument to show a deeper analysis of different perspectives. This can demonstrate a higher level of critical thinking.
coherence cohesion
Your essay has a clear introduction and conclusion, which aids in the overall coherence of your argument.
task achievement
You provided specific, relevant examples to support your points, such as the 'Got milk' campaign and P&G’s 'Behind a hero' campaign. This strengthens the persuasiveness of your essay.
coherence cohesion
The main points are thoroughly supported and logically organized, contributing to the overall clarity and effectiveness of your argument.
Your opinion
Don’t put your opinion unless you are asked to give it.
If the question asks what you think, you MUST give your opinion to get a good score.
Don’t leave your opinion until the conclusion.
Here are examples of instructions that require you to give your opinion:
...do you agree or disagree?...do you think...?...your opinion...?