In some countries, online shopping is gradually replacing in-store shopping. Some people say that this is a positive trend, while others argue that it is leading to negative impacts. Discuss both views and give your own opinion.

Nowadays, online shopping has increased significantly in many parts of the world and tends to replace offline stores. Some argue that

this

trend offers advantages,

such

as expanding the target market and introducing new

brands

via social media platforms.

However

, others believe that it may lead to negative effects, particularly for older citizens and traditional

markets

.

This

essay will discuss these two perspectives and provide my opinion. On the one hand, there are several benefits to online shopping.

Firstly

, it can help entrepreneurs expand their businesses.

In other words

, business owners have the opportunity to increase their revenue through online marketplaces. McDonald's is an excellent example of

this

. Previously, the company relied heavily on offline sales, meaning that its revenue depended on the number of customers visiting physical locations

such

as malls or department stores. Now, after utilizing online platforms, McDonald's has doubled its revenue. Another advantage is that the Internet plays a significant role in promoting new

brands

, particularly for small and medium-sized enterprises. In Indonesia,

for instance

, many businesses thrive online. New

brands

like Olive Chicken have become popular among urban dwellers

due to

their promotions on social media sites.

Therefore

, the positive impacts of online shopping are evident.

On the other hand

, the drawbacks of online shopping are undeniable. Many individuals, especially the older generation, tend to feel frustrated because they cannot adapt to new technologies.

Consequently

, those who sell in traditional

markets

may not earn as much as they used to.

Due to

the increasing presence of online vegetable businesses,

for example

, many traditional

markets

have experienced a reduction in customers who prefer to buy items online.

Moreover

, shopping malls have seen a decline in visitors compared to the past.

Thus

, online shopping clearly presents disadvantages for both consumers and sellers, especially those in traditional

markets

. In conclusion,

while

online shopping has merits

such

as expanding business opportunities and promoting new

brands

, it

also

has negative effects, particularly for people who are unfamiliar with technology and sellers in traditional

markets

. In my opinion, offline stores should adapt to and adopt new technologies if they do not want to fall behind.