The high sales of popular consumer goods reflect the power of advertising but not the real need of the society where such products are sold. Do you agree or disagree?

The pervasive influence of advertising in modern life is undeniable.
While
some argue that the high
sales
of popular
consumer
goods are a testament to the power of advertising, but not a reflection of society's genuine needs, others disagree. In
this
essay, I will delve into both perspectives and express my stance. On the one hand, proponents of the former view argue that advertising plays a significant role in driving
sales
. Advertisers employ sophisticated strategies to manipulate individuals' minds, convincing them to purchase items they may not necessarily need.
For instance
, Apple's marketing campaigns often focus on highlighting the features that set their products apart from those of their competitors,
such
as Samsung.
Moreover
, advertising companies invest heavily in market research and analysis, leveraging technology to track
consumer
behavior
Change the spelling
behaviour
show examples
and tailor their advertisements
accordingly
.
According to
a 2022 report by CNBC, a staggering 70% of
sales
can be attributed to the persuasive power of advertising.
On the other hand
, critics argue that advertising creates
artificial
Correct article usage
an artificial
show examples
demand for products that are not necessarily essential to society. Advertisers often create unrealistic expectations and lure consumers into making impulsive purchases by offering discounted prices or promotions that are misleadingly presented as special offers.
This
can lead to a culture of overconsumption and waste. In conclusion,
while
I acknowledge the validity of both perspectives, I firmly believe that the high
sales
of popular
consumer
goods are indeed a reflection of the power of advertising rather than a genuine need in society. The advertising industry's relentless pursuit of influencing
consumer
behavior
Change the spelling
behaviour
show examples
and driving
sales
has become a dominant force in shaping our purchasing decisions.
Submitted by rami_agha77 on

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task achievement
Make sure to present balanced arguments from both perspectives, even if your stance leans towards one side. This bolsters the depth of your analysis.
task achievement
Provide a bit more elaboration on each point to enrich your response and build a stronger case for your stance.
coherence and cohesion
Strengthen the logical connections between paragraphs to ensure a seamless flow of ideas.
coherence and cohesion
Use more varied linking phrases to enhance the coherence of the essay.
introduction and conclusion present
The essay effectively introduces both perspectives on the topic and presents a clear stance in the conclusion.
supported main points
The main points are well-supported with examples and reasoned arguments, such as the reference to Apple's marketing strategies and the CNBC report.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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