In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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To begin

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with, many consumers are drawn to new products and it leads to increased visibility and interest. Obviously, the important reason might be that they often promise improved functionality, better quality, or enhanced features.

Therefore

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, highlighting newness can attract consumers looking for the latest trends. At least in part, as it might be caused by increasing day-to-day competition within trade among huge business corporations, the better review the product has, the easier it would be to evaluate the needed product and make conceived decisions for clients,

also

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, by creating great advert companies can dislodge their opponents.

For example

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, since Steve Jobs who was the CEO of Apple used to advertise smartly and сhicly, Apple could sell many of their gadgets at the beginning of its history.

On the other hand

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, companies should not make overvalued advertising to avoid bad comments that will be able to affect their reputations in the future, it might have both positive and negative sides. Since an increasing number of corporations want to become leaders, by looking after the adverts of their opponents they become informed about the latest news in their area and make something better and improve their quality. As for the disadvantages, unrealistic ads may destroy the vision of the world, especially, of the retired people and they might be in two minds. It can be seen, that the number of people doing online shopping is increasing. I believe, the rule called once and forever works there.

For example

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, if the thing on your hand after buying is different from what you expected after watching the ad, you realise that it was overvalued and you may even not make shopping online

after

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this

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. In conclusion, a great advert may guarantee a beneficial sale and everyone wants to purchase something new and be on a trend,

however

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, business giants should create realistic advertisements and be honest with their purchasers to avoid misunderstanding among themselves.

nurali_serikMon Oct 07 2024

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task achievement

Try to provide more specific examples to support your points. This will strengthen your arguments and make them more convincing.

coherence cohesion

Ensure that each paragraph has a clear central idea and that they are logically linked to each other for better flow.

task achievement

The essay covers both parts of the question, discussing the reasons for emphasizing newness in advertising and evaluating it as a positive or negative development.

coherence cohesion

There is a clear introduction and conclusion, giving the essay a well-rounded structure.

task achievement

The ideas are clearly presented and the arguments are relevant, showing a solid understanding of the topic.

Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

Paragraph 1 - Introduction
Paragraph 2 - First supporting paragraph
Paragraph 3 - Second supporting paragraph
Paragraph 4 - Conclusion

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8
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meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

3 paragraphs

321 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Structure your answers in logical paragraphs

Nowadays, more and more people from different cities are spending more time away from their families. What are the possible reasons and the effects on the people themselves and their families?

Many teenagers now have their smart phones. What are the advantages and disadvantages of this and give your own opinion?

Too much emphasis is given for education of the young. More govenment money should be spent to free time activities of young people. To what extent do you agree or disagree?

As the world becomes technologically advanced,computers are replacing people at more and more jobs. what are some job positions that may be lost because of computers?What are some problems that may result from this situation?