In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, business companies emphasize their advertisements in various ways to show that their products are new because they gain more profit by altering the packaging and promoting them. I see
this
as a positive development. Today, the majority of companies highlight their
product
advertisements by altering the
product
style.
This
increases their
sales
and profits because they know that
people
need attractive and informative packaging and advertising so that they can read the
product
's instructions and choose the right
product
for their needs.
For instance
, in 1990, Cadbury launched the chocolates in simple packaging, which affected their
sales
because
people
did not know about the
product
ingredients.
Then
the company changed the
product
style and launched it as a new
product
with an advertisement and all the ingredients mentioned.
As a result
, they were able to generate a good profit by fulfilling the customer's requirements, and they established a strong brand value.
Nevertheless
, I believe
this
is a positive development, as it provides valuable information that aids the customer in selecting the
product
according to
their needs. If there are no advertisements or packaging details,
people
may find it difficult to choose the right
product
for their needs.
For instance
, Planet Diet promotes its products by highlighting their nutritional values,
such
as protein, carbohydrates, fats, minerals, and vitamins.
This
strategy helps the company to enhance its
sales
because customers can know very well before making a purchase.
As a result
, the company creates trust among the customers by displaying all valuable details. In conclusion, businesses do advertising in various ways,
such
as altering their packaging and displaying its content value.These strategies really help them to boost their
sales
.
As a result
,
people
are able to learn about their
product
and make a purchase.
Submitted by shanu.tyagi on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

task achievement
Consider expanding on why emphasizing newness in advertising is significant for businesses, and how it impacts consumer behavior. This will enrich the essay's depth.
coherence cohesion
Ensure that each paragraph clearly follows the previous one logically. While the overall flow is good, connecting phrases could enhance the fluidity.
coherence cohesion
Provide a clearer transition between the paragraphs discussing the positive impact and the conclusion, summarizing the main points succinctly.
task achievement
The essay effectively covers the reasons why businesses emphasize newness in their products and argues that this development is positive.
coherence cohesion
The introduction and conclusion are well-defined, clearly setting the stage and summarizing the main arguments effectively.
task achievement
The use of examples such as Cadbury and Planet Diet effectively illustrates the points made about product advertising and consumer decision-making.

Ultimate Speaking practice for IELTS

Practice speaking step by step, answer real-life questions, and build your confidence. Start your free trial and improve your speaking skills today!
Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
What to do next:
Look at other essays:

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!