Some people think that advertising is a major factor in driving consumer demand. Others believe that consumers are becoming more immune to advertising. Discuss both views and give your opinion

In today’s world, the influence of advertising on
consumer
behavior
Change the spelling
behaviour
show examples
has sparked considerable debate. Some people believe that advertising is a major factor in driving
consumer
demand,
while
others argue that
consumers
are becoming more immune to it.
Both
perspectives offer valid points, and
this
essay will discuss
both
views before presenting my own opinion on the matter. Those who support the idea that advertising drives
consumer
demand often argue that it plays a crucial role in shaping
consumer
preferences.
For instance
, persuasive advertisements can create a strong desire for products that
consumers
may not have considered purchasing
otherwise
.
This
point of view emphasizes that advertising is a powerful tool that can significantly influence buying decisions.
As a result
, businesses heavily invest in advertising to boost their sales.
On the other hand
, proponents of the view that
consumers
are becoming immune to advertising believe that people are now more
skeptical
Change the spelling
sceptical
show examples
of marketing tactics. They often point out that with the rise of ad-blocking technology and increased
consumer
awareness, traditional advertisements are less effective.
This
perspective highlights the importance of authenticity and word-of-mouth marketing.
Therefore
, relying solely on advertising may no longer guarantee success in the market.
In my
Change preposition
My
show examples
opinion,
although
both
sides have strong arguments, I believe that advertising still plays a significant role in influencing
consumer
behavior
Change the spelling
behaviour
show examples
. The reason for
this
is that even if
consumers
are more critical, well-crafted advertisements that resonate with their values and emotions can still be highly effective.
For example
, campaigns that focus on sustainability and social responsibility often attract attention and drive sales.
Consequently
, advertising remains a vital component of marketing strategies. In conclusion,
while
there are compelling arguments for
both
the declining and sustained impact of advertising on
consumer
behavior
Change the spelling
behaviour
show examples
, I am inclined to believe that advertising continues to be a key driver of
consumer
demand.
This
approach not only helps businesses reach their target audience but
also
allows them to differentiate their products in a competitive market.
Submitted by saif_omar98 on

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Introduction and Conclusion
The introduction and conclusion are well-structured, clearly outlining the essay's objective. However, further clarity in transitions between points could enhance overall flow.
Coherence
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Task Achievement
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Task Achievement
You have clearly addressed both sides of the argument, showing a balanced discussion.
Introduction and Conclusion
The essay structure is logical, with a clear introduction and well-rounded conclusion, which aids reader comprehension.
Supported Main Points
Your essay demonstrates a good understanding of the topic, with main points supported by general examples.

Support ideas with relevant, specific examples

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Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

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Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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