Some people think that advertising is a major factor in driving consumer demand. Others believe that consumers are becoming more immune to advertising. Discuss both views and give your opinion

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In today’s world, the influence of advertising on
consumer
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behavior
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behaviour
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has sparked considerable debate. Some people believe that advertising is a major factor in driving
consumer
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demand,
while
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others argue that
consumers
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are becoming more immune to it.
Both
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perspectives offer valid points, and
this
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essay will discuss
both
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views before presenting my own opinion on the matter. Those who support the idea that advertising drives
consumer
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demand often argue that it plays a crucial role in shaping
consumer
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preferences.
For instance
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, persuasive advertisements can create a strong desire for products that
consumers
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may not have considered purchasing
otherwise
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.
This
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point of view emphasizes that advertising is a powerful tool that can significantly influence buying decisions.
As a result
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, businesses heavily invest in advertising to boost their sales.
On the other hand
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, proponents of the view that
consumers
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are becoming immune to advertising believe that people are now more
skeptical
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sceptical
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of marketing tactics. They often point out that with the rise of ad-blocking technology and increased
consumer
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awareness, traditional advertisements are less effective.
This
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perspective highlights the importance of authenticity and word-of-mouth marketing.
Therefore
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, relying solely on advertising may no longer guarantee success in the market.
In my
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My
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opinion,
although
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both
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sides have strong arguments, I believe that advertising still plays a significant role in influencing
consumer
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behavior
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behaviour
show examples
. The reason for
this
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is that even if
consumers
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are more critical, well-crafted advertisements that resonate with their values and emotions can still be highly effective.
For example
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, campaigns that focus on sustainability and social responsibility often attract attention and drive sales.
Consequently
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, advertising remains a vital component of marketing strategies. In conclusion,
while
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there are compelling arguments for
both
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the declining and sustained impact of advertising on
consumer
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behavior
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behaviour
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, I am inclined to believe that advertising continues to be a key driver of
consumer
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demand.
This
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approach not only helps businesses reach their target audience but
also
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allows them to differentiate their products in a competitive market.
Submitted by saif_omar98 on

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Introduction and Conclusion
The introduction and conclusion are well-structured, clearly outlining the essay's objective. However, further clarity in transitions between points could enhance overall flow.
Coherence
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Task Achievement
Try including more specific examples or data to support your arguments, enhancing the richness of your response.
Task Achievement
You have clearly addressed both sides of the argument, showing a balanced discussion.
Introduction and Conclusion
The essay structure is logical, with a clear introduction and well-rounded conclusion, which aids reader comprehension.
Supported Main Points
Your essay demonstrates a good understanding of the topic, with main points supported by general examples.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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