In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this ? Do you think it is a positive or negative development ?

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Companies often highlight that their goods are new in some way in their advertising
compaigns
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campaigns
. There are a variety of reasons behind
this
trend, but it can result in negative developments. On the one hand, there are two primary reasons why
business
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businesses
show examples
often focus
new
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on new
show examples
features in their
products
in their advertisement. One reason is that it can
helps
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help
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attract more
customers
. When
products
are
Verb problem
have
show examples
similar and distinctive features, they fail to grab attention.
For instance
, if two
products
offer the same function,
customers
are likely to choose the one promoted as new or
innovation
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innovative
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.
Furthermore
,highlighting the
products
by
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through
show examples
marketing
compaigns
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campaigns
can make the companies stand out
of
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from
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competitors in
competitive
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a competitive
the competitive
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market. It can
helps
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help
show examples
companies
have
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apply
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develop and avoid
difficulty
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difficulties
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in
finance
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financial
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situation
On the other hand
,
this
trend can lead to negative consequences in several ways.
Firstly
the
products
may be over-advertised
abotu
Correct your spelling
about
their qualities and benefits.
This
can mislead
customers
and negatively affect their health.
For example
, some food
products
are advertised with rich nutrients but the actual ingredients may not align with these claims. Prolonged consumption can harm
customers
' well-being.
Additionally
, emphasizing too much on their
products
make
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makes
show examples
people buy more than they want. It can contribute to environmental problems
such
as increased waste and
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resources
resouces
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resources
In conclusion, emphasizing new features in advertising can help
business
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businesses
show examples
attract more
customers
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however
hower
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but
it can cause negative development
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coherence cohesion
Improve the clarity of ideas by organizing them into distinct paragraphs with clear topic sentences.
task achievement
Ensure that examples are specific and detailed to support the points being made.
task achievement
Address the task more fully by considering both positive and negative aspects, if applicable.
task achievement
The writer understands the main reasons behind the advertising trend.
coherence cohesion
The essay contains a clear introduction and conclusion, framing the argument well.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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