Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?

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The abundance of
advertisements
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today has become a pressing issue amongst customers. I agree that the advanced promotion of the product or service leads to buyers` desire to pay for
this
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item and,
therefore
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, to overconsumption. In
this
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essay, I will share my opinion on the effect of ads on consumer behaviour and propose vital measures to decrease
this
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influence. To start with, the role of social proof in
advertisements
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is more profound than it might seem, as human beings are biased by the testimonials of famous
people
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on various products and services.
For example
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, once Lisa from the girl group Blackpink revealed her sweatshirt brand, which was Louis Vuitton,
in
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at
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the airport, and the next day the garment was out of stock because fans of Lisa bought all the items available. Celebrity endorsement enhances brand awareness and increases sales drastically
,
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because
people
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enjoy using the same stuff as the person they admire.
Moreover
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, marketing nowadays developed a host of complex and multifaceted strategies to capture the customers` attention by utilizing content advertisement and even artificial intelligence. So, targeted ads and social media algorithms shape consumer choices and,
thus
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, psychologically manipulate
people
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to spend money on their products. To address these marketing tactics aimed at receiving the customers` attention,
to
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it
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is necessary to teach buyers about how to make informed choices using critical thinking. Delving into details, there is a discipline named behavioural economics, which is already taught in schools, where competent professionals can introduce different types of product or service promotion. By including
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lessons in the educational programs, the potential buyers become more knowledgeable about
advertisements
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and,
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, consumers are able to protect themselves.
Secondly
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, the age of digitalization has already launched various ad-blockers to eliminate the number of unwanted
advertisements
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. With the help of these apps, a community can change privacy settings so as not to be exposed to annoying ads. In conclusion, I find it necessary to emphasise the fact that consumers` choice depends on marketing promotion in the modern world. As a matter of fact, to reduce the influence,
people
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should be taught about advertising tactics and how to make informed choices.
Besides
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, cut-edge applications, called ad-blockers, alleviate the strain on the customers by decreasing the majority of manipulative promotions.
Submitted by n.chubukina21 on

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task achievement
Provide more detailed examples and evidence to further support your points. This will strengthen the argument and make your essay more persuasive.
coherence cohesion
You may enhance coherence by ensuring that transitions between paragraphs are clearer. This would aid the reader in following your argument better.
coherence cohesion
The essay has a clear introduction and conclusion that effectively summarize your points.
task achievement
Your ideas are comprehensive and address the topic effectively, showcasing a good understanding and response to the task.
coherence cohesion
The essay demonstrates a logical structure, moving smoothly from one argument to the next.
Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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