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Writing Samples
Band 6.5

In their advertising, bussinesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In today’s competitive market,
businesses
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 often highlight the novelty of their
products
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 in advertisements.
This
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 trend is driven by the need to capture
consumer
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 attention, create a sense of
innovation
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, and differentiate themselves from competitors.
While
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 emphasizing
newness
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 can stimulate economic growth and
innovation
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, it
also
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 has potential drawbacks,
such
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 as promoting unsustainable
consumer
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behavior
Change the spelling
behaviour
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 and superficial marketing strategies. One primary reason
businesses
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 focus on
newness
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 is the human tendency to be attracted to novelty.
Consumers
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 are naturally curious about new
products
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, which makes them more likely to pay attention to advertisements that highlight unique or improved features.
Furthermore
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,
businesses
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 aim to project an image of
innovation
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, positioning themselves as leaders in their industry.
For instance
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, technology companies often release updated versions of their
products
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 to showcase advancements and maintain relevance.
Additionally
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, emphasizing the new aspects of a product can give it a competitive edge, distinguishing it from alternatives in a crowded market. From a positive perspective,
this
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 focus on novelty encourages
businesses
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 to innovate and improve their offerings.
For example
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, the introduction of new energy-efficient appliances or eco-friendly packaging often stems from a drive to meet modern
consumer
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 demands
while
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 addressing global challenges.
Such
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 developments benefit society by providing better
products
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 and fostering economic growth.
Additionally
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,
consumers
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 enjoy access to improved features, enhanced convenience, and greater variety, enriching their
overall
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 experience.
However
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,
this
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 trend
also
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 has significant negative implications. The constant emphasis on
newness
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 can promote materialism and planned obsolescence, where
products
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 are designed to become obsolete quickly, forcing
consumers
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 to upgrade unnecessarily.
This
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 not only leads to financial strain for
consumers
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 but
also
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 contributes to environmental problems,
such
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 as increased waste and resource depletion.
Moreover
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, some
businesses
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 may exaggerate claims of
innovation
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, offering only superficial changes
while
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 marketing them as groundbreaking, which can erode
consumer
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 trust over time. In conclusion,
while
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 the focus on
newness
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 in advertising has the potential to drive progress and improve lives, it
also
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 risks fostering unsustainable consumerism and misleading practices.
Businesses
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 should aim to prioritize meaningful
innovation
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 and long-term value rather than superficial updates,
while
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consumers
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 must critically assess
such
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 claims to make informed choices.
This
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 balanced approach can help ensure that the emphasis on
newness
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 remains a positive development.

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task achievement
Ensure that examples or assertions are well-supported with data or more specific examples to strengthen the arguments.
coherence cohesion
Maintain the logical sequencing of paragraphs and ideas to maintain the essay’s flow even more effectively.
task achievement
The essay effectively addresses the task by providing a comprehensive discussion about why businesses emphasize newness in their products and the positive and negative impacts of this trend.
coherence cohesion
The introduction and conclusion are well-crafted, with the introduction clearly setting the stage for the discussion and the conclusion summarizing the main points while providing insights for a balanced approach.
coherence cohesion
There is a logical progression of ideas, with each paragraph building upon the previous one to create a cohesive argument.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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