Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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It is believed that the advertisement is able to persuade us to buy products,
while
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others believe that advertising has become so common that it no longer has an impact on our choice of purchase. I believe that the success rate of advertising is dependent on the method used. On the one hand, those who argue that the techniques are excessively used to the extent that they have lost their impact may present a good point.
This
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is because, by continuous exposure to the same manipulation way, our brain becomes tolerant of it and considers it an everyday experience.
Moreover
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, most people prefer to stick to the product they are used to.
For instance
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, you are not likely to rush over to buy the washing soap you saw on TV because a famous celebrity used it, or it was said that it kills 99.99% of germs, as you know based on your previous experience that
this
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is just a way companies use to manipulate you to use their goods.
On the other hand
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, certain propaganda has proven impressive results in the impact they have on not only persuading customers to buy products but even changing the public mindset and political opinion.
This
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is mainly caused by the precise psychological techniques that the persuader uses depending on the social and educational level of the society.
For instance
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, during the first world war, various films and posters were made with the aim of changing public opinion into loyalty to America and hatred toward the Nazis by putting the spotlight on the details of their atrocities, whether they are real or alleged.
This
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resulted in widespread hatred amongst individuals towards the Germans, which was the driving power for men to join the army in order to prove their loyalty to the states. In conclusion,
while
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it is true that nowadays people have become unaffected by commercial ads
due to
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the overuse of the same ways, choosing the effective way of persuading people can result in mind-blowing results.
Submitted by m.mahmoud.2005 on

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task response
Try to differentiate more clearly between personal consumer products and political advertising, as blending the two may confuse some readers. Sticking to one specific angle might help provide more depth in analysis.
coherence and cohesion
Ensure that each paragraph clearly aligns with the structure of the essay - topic sentence, explanation, examples, and conclusion - to maintain a strong logical flow.
task achievement
You've shown an ability to understand and address both sides of the argument.
coherence and cohesion
The introduction and conclusion are well-structured, offering a clear overview of the discussion points.
task achievement
You provided relevant examples to support your opinions, particularly historical ones, which adds depth to your analysis.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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