Companies invest millions of dollars in advertising to persuade consumers to buy their products. Do the advantages of this outweigh the disadvantages for the consumer?

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Marketing is an important part of each business which could build it functionally .Advertising and representing the products of a factory is crucial to compete in a marketplace ,so , investing in
this
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area is a logical action of the owners ,
however
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, evaluating the effects of advertisement on the lives of consumers is another part of marketing . When an individual wants to choose a specific brand of one product must have enough knowledge about the performance and function of
this
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product in their own life ,
for example
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, there are many brands of beauty products ,
however
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, some of them would be favourable among people ,because of effective presentation in front of pupils ,when
this
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issue is important that people pay to own their budget to products more than its worthy ,
on the other hand
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, they must be aware don not pay for the only branding , not quality plus branding . Another disadvantage is creating reinforcement to buy ,sometimes there are tricky ways to steal pockets of money based on ruling internal tensions of shoppers ,
for example
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, buying a machine is an important product which could be done based on the mode of marketing not based on the real needs ,expectation and practical use of it in a real situation of life . In conclusion , I think there are some famous brands which are proving themselves on the road of loyalty to response needs of customers not only based on their selling process , so , all markets have their own methods of advertising , so the customer must be aware to choose one of them .

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task achievement
Ensure that your introduction directly outlines the topic and your stance on it more clearly. For instance, clearly stating whether you think the advantages outweigh the disadvantages would help set up your argument.
coherence and cohesion
Improve the flow of ideas by using clearer topic sentences at the beginning of each paragraph. This will help guide the reader and make your main points more apparent.
task achievement
Try to provide more specific examples to support your main points. While you mentioned beauty products and machines, elaborating on the effects of advertising on these products would strengthen your argument.
task achievement
You have introduced relevant concepts regarding advertising and consumer behavior, showing a good understanding of the topic.
coherence and cohesion
Your conclusion summarizes the essay well and reiterates the importance of consumer awareness, which is a strong point in your argument.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • advertising expenditure
  • consumer awareness
  • impulsive buying
  • economic impact
  • materialism
  • consumer debt
  • misleading advertisements
  • consumer trust
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