Nowadays, people prefer famous brands in cloths,cars and other products. Is it a positive or negative development ?

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Nowadays, well-established
brands
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in every industry including automotive and cosmetics etc have become the first preference of the majority of people. I believe
this
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has led to positive development for mainly two reasons which are that people can trust these famous
brands
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for their
quality
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and reliability and
secondly
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, to maintain their character companies are forced to keep up with their
product
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quality
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and the services they provide.
Firstly
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, today the rising inflation has forced the public to be more cautious with their expenses. A person cannot afford to go for the trial and error method for purchasing any
product
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whether it is a car or a food
product
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as the majority of
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the
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community is running on a specific budget. So, over a period of time, the population have selected specific
brands
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to stick with them for a long time depending on their
product
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condition and the services they provide.
For instance
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, Toyota is known for its reliable engine, its built
quality
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and after service it provides which made them the highest number of car-selling
brands
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for the
last
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10 consecutive years.
Although
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there are many other
brands
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such
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as KIA and Ford which provide cars in the same segment and might provide better features
due to
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the reputation of Toyota lovers, nations choose Toyota over other manufacturers.
Secondly
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, we live in the world of social media where word of mouth can spread like wildfire across the world which can either take their reputation off the charts or even wipe them out of the market. So, to maintain their reputation in the market and to stay ahead of the competition, companies have to provide
its
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their
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customers with the best of the best.
For example
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, Canada Goose is known for the best winter jackets and to stay on top of the food chain they have to produce the best
quality
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jackets free of any defects every year.
Although
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, the company is charging a lot more than its competitors the value it provides is way more than the fees which
make
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makes
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it the undisputed king of the jacket industry. In conclusion, customers choosing the same famous manufacturers over and over leads to positive outcomes by bringing out the best of the company's ability to produce high-
quality
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merchandise to stay ahead in the industry.
Furthermore
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, the increase in high-
quality
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products builds long-term relationships between producers and customers
due to
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its reliable products.

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Language accuracy
Make sure to proofread for minor grammar and punctuation errors to enhance clarity. For instance, 'cloths' should be 'clothes' and 'the majority of community' would be clearer as 'the majority of the community'.
Task Response
While your ideas are strong, you could consider introducing a counterargument or acknowledging a potential downside of brand loyalty, which would provide a deeper analysis of the topic.
Coherence and Cohesion
Your essay has a clear and logical structure, with distinct paragraphs for each main point, making it easy to follow.
Task Achievement
You provided relevant examples (Toyota and Canada Goose) to support your points effectively, which enhances the persuasiveness of your arguments.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

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